September 22, 2011
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris Interactive released in September 2011. Results from the “Social Change Impact Report” indicate 81% of Gen Y adults have donated money, goods or services.
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June 2, 2011
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide. Results of “Dynamics of Cause Engagement” indicate 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sites increase the visibility of causes, 8% higher than the 60% of Caucasians who agree.
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June 1, 2011
More than half of African-Americans and Hispanics are involved with causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide. Results of “Dynamics of Cause Engagement” indicate 53% of African-Americans and 52% of Hispanics, but only 42% of Caucasians, are very or somewhat involved with a cause.
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May 13, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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April 5, 2011
The national animal welfare organization Best Friends Animal Society is recognized by consumers as the 2011 Harris Poll EquiTrend Non-Profit Brand of the Year. Best Friends received an EquiTrend rating of 71.6, compared to the non-profit industry average of 60.2.
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November 11, 2010
Women are more likely than men to participate in a variety of cost-saving strategies for their holiday shopping this year, according to the November 2010 American Express Spending & Saving Tracker.
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November 4, 2010
Americans are changing their charitable behavior in the wake of the recession, according to results of a new Harris Poll.
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October 27, 2010
LGBT adults are more aware of and responsive to political involvement by businesses than heterosexual adults, according to results of a new Harris Poll.
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October 14, 2010
Almost a fifth of American adults (19%) have tried video calling either online or via their cell phones, according to new data from the Pew Internet & American Life Project.
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October 13, 2010
US teens are highly doubtful of efforts by search engines and social networks and games to safeguard their privacy, according to a new survey from nonprofit social advocacy group Common Sense Media and Zogby International.
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