May 16, 2013
The volume of smartphone impressions on the Millennial Media platform is increasing, but not as quickly as impressions from non-phone connected devices, represented primarily by tablets, according to [download page] Millennial Media's latest Mobile Mix report. In Q1, the company reports that non-phone connected devices accounted for 25% of total platform impressions, up from 20% a year earlier. That 5% point gain came entirely at the expense of smartphones, which dropped from 75% to 70% share of impressions. Feature phones, somewhat surprisingly, kept steady at 5%. Read more »
April 26, 2013
Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month, details comScore in its latest Video Metrix data release. To put that 13.2 billion figure in context, it means that video ads accounted for one-quarter of all videos viewed. Video ad reach extended to 52% of all Americans an average of 82 times during the month. In February, video ads had a similar reach, though frequency was almost 25% less (63 times on average). Read more »
April 22, 2013
Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing, virtually unchanged from last year (20.6%) and the year before (22.2%). The data is part of Nielsen's "Advertising & Audiences" report [download page], which analyzes the distribution of primetime TV viewing by income and education level, also finding that primetime viewing among homes headed by a college graduate remains steady at about one-quarter share. Read more »
April 9, 2013
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014, per a new study [download page] commissioned by SpotXchange and conducted by Forrester Consulting. That would outpace the 20% compound annual growth rate for total spending on video advertising, meaning that RTB would account for 24.7% of total spending next year, up from just 8.7% last year. Read more »
April 5, 2013
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind everyone that there's something else out there called online radio, and among users, it's far ahead of online video in terms of weekly consumption. According to the researchers' study [download page], self-reported time spent per week is about 3 times higher for weekly online radio listeners (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap's only getting bigger. Read more »
March 15, 2013
It might have been the shortest month of the year, but Google still managed to deliver a record amount of video ads, finds comScore in its latest Video Metrix data. Google Sites served 2.2 billion online video ads, ahead of BrightRoll (1.6 billion) and 3 other properties that exceeded the 1 billion mark. For the month, Americans viewed 9.9 billion ads, with Google Sites generating 22.5% of those impressions. The 9.9 billion video ad views represents an 8.8% month-over-month rise and a 32% year-over-year jump. Read more »
March 15, 2013
Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time, per new data from Nielsen. VOD and streaming services accounted for 22% of overall time spent with 7th-generation consoles (such as PlayStation3, Wii, Xbox 360) last year, up from 19% in 2011 and 13% in 2010. In fact Wii users devoted 32% of their time to VOD and streaming. Read more »
March 1, 2013
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%), details SymphonyIRI in a new report. The study also finds that many Millennials research products online, though they're nearly twice as likely to do so on websites (42%) than on blogs (23%) or social media (22%). In fact, they're far more likely to leverage social media to get coupons (40%) than to research a product. Read more »
February 25, 2013
It's been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter noted, Nielsen's plan is to "capture all video viewing including broadband and Xbox and iPads," though for now the new definition of a TV household has expanded only to include "those households who are receiving broadband internet and putting it onto a television set." This article looks at some of the underlying trends behind Nielsen's decision. Read more »
February 22, 2013
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline, according to the latest figures from comScore. That mirrors a 22% drop between December 2011 and January 2012, suggesting that there is a seasonal trend at play. While video ad views were down significantly in January of this year, they still were up 62.5% year-over-year, underscoring just how rapidly the online video advertising market is growing. Read more »
