Category news stream

Online

E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020

June 12, 2017

Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester Research. Along with rising total sales, e-commerce's share of total B2B sales is also expected to climb. Read more »

Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

June 12, 2017

Three-quarters (74%) of senior marketing executives in Europe describe their organization's digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still acquiring the necessary skills. Only 15% report having a digital marketing framework that is highly sophisticated and continually evolving, according to a study by Spencer Stuart. Read more »

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital agencies in North America. Emerging technology seems to be an area where agencies can drive revenue gains, per the report. Read more »

Majority of Consumers Say Ads Can Affect the Site Experience, Find Pop-Ups Intrusive

June 8, 2017

Eight in 10 adults at least somewhat agree that online ads can impact their experience on specific websites, according to a survey from Ask Your Target Market (AYTM). The research indicates that most would be likely to use an ad blocker in the future were they to notice an increase in obtrusive ads. Read more »

B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members. Read more »

Half of Top Publishers’ App Install Spend Reportedly Allocated to Video Formats

June 6, 2017

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps, according to the latest semi-annual study [download page] from AdColony. Full-screen video alone commands one-quarter of app install spend, with social video (16%) getting the next-biggest allocation of spending among formats. These are also considered the most effective formats. Read more »

Which Generation Is Most Likely to Use PCs, Smartphones and Tablets? It’s Not Millennials.

June 5, 2017

It's easy to assume that Millennials are the most digital-heavy generation. However, recent data from Nielsen has demonstrated that Gen Xers are actually the heaviest social media users of any demographic group. Now, a new report [download page] from Nielsen shows the 35-49 crowd is leading the way in digital device access and usage. Read more »

Concerns With Fake News Lead Some Programmatic Advertisers to Reconsider Open Exchanges

June 5, 2017

Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll in announcing the results of a recent survey. More than 9 in 10 plan to take some kind of action to tackle the problem, per the report. Read more »

Six in 10 Fortune 500 CEOs Avoid Social Media

June 5, 2017

The majority of Fortune 500 CEOs don't have a presence on any of 6 major social networks analyzed, according to the latest study [download page] of CEOs' social behavior from Domo and CEO.com. In fact, most of those who do maintain a presence do so on only a single network, amounting to one-quarter of the total sample tracked last year. Read more »

The 5 Devices With the Broadest Penetration in US Households

June 2, 2017

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned device, despite a small dip in the number of units owned. Read more »