Category news stream

Online

What Are Small Businesses’ Most Important Factors When Making Tech Purchase Decisions?

January 11, 2017

Tech marketers targeting small businesses should focus on their owners, as 83% of small businesses lack an IT staff and 72% of owners say they're typically responsible for making tech buying decisions at their business. That's according to Salesforce's recent "2016 Connected Small Business Report" [pdf], which delved into how small businesses use and perceive technology. Read more »

Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach

January 10, 2017

Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these moms are working moms in the labor force, a percentage that increases with age. The study breaks down moms' technology ownership and media habits, analyzing differences between working moms and stay-at-home moms. Read more »

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »

US Adults Lack Confidence in Social Networking Platforms

January 9, 2017

Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults. Fewer than 1 in 6 respondents professed to having "a great deal" or "quite a bit" of confidence in online social networking platforms such as Facebook (15%) and Twitter (13%). Read more »

For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of Disruption

January 6, 2017

Marketers may be too interested in the concept of relevance, at least when it comes to mobile advertising, according to a recent Celtra-commissioned study [download page] conducted by Forrester Consulting. As the report reveals, brands believe that relevance is the most important factor in creating a better user experience with ads. But for smartphone owners it takes a back seat to the level of disruption the ad has on their current activity. Read more »

Which Connected Devices Have the Highest Rates of Ownership – and Purchase Intent?

January 5, 2017

Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among respondents aware of the various devices but not owning them, the TV devices again topped the list, this time for purchase intent. Read more »

More Than 3 in 4 Millennials Have Made Purchases Using Their Phones

January 4, 2017

Just how prevalent is online shopping? If the holiday season's e-commerce results haven't been enough evidence, recent research [pdf] from the Pew Research Center's Internet & American Life Project offers more in the way of online shopping's popularity. To wit, 79% of American adults have ever bought something online, including about 9 in 10 adults aged 18-49. Read more »

US Online Ad Spending Maintained Its Rapid Growth Rate in Q3 2016

January 3, 2017

Marketers continue to pour more money into digital advertising, according to the latest figures from the IAB and PwC US. The data indicates that spending reached $17.6 billion in Q3 2016, representing a 20% increase from $14.7 billion in the year-earlier period. Read more »

5 Charts to Inform Your Mobile App Marketing in 2017

December 28, 2016

Mobile apps' influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. Read more »

How Tolerant Are Online Video Viewers of Buffering, and Ads?

December 28, 2016

More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among the heavier consumers of digital video content. Read more »