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Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects

March 10, 2017

Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and challenge for marketers. That's according to the results of a Squiz survey of 608 marketing professionals in the US, Australia and the UK, a majority (57%) of whom also seek to automate processes and reduce time on admin. Read more »

Businesses Shifting Tech Value Expectations From CX to Revenue Growth

March 9, 2017

More than half of business and IT leaders (57%) cite revenue growth as the greatest value that they expect from digital technology investments, up from 45% the previous year, finds PwC in a new report [pdf]. The growing expectation for revenue gains appears to be at the expense of the customer experience, which declined as the biggest value objective (down from 25% to 10% of respondents). Read more »

Q4 Email Performance, By Time of Day

March 9, 2017

The best time of day to send email during Q4 - at least when comparing transactions to volume - was between 4PM and 8PM, according to a new study [download page] from Experian Marketing Services. More specifically, mailings in this time frame resulted in 21.1% of transactions relative to 14.8% of volume. Read more »

Where Are Performance Marketers Finding Challenges And Opportunities?

March 8, 2017

Marketers are allocating greater resources to target mobile users, according to a report from AdRoll [download page], which surveyed more than 1,300 marketers with heavy digital marketing spending. While the report suggests that mobile retargeting budgets are on the upswing, marketers are facing several mobile advertising challenges. Read more »

Mobile Page Speed Benchmarks, by Vertical

March 7, 2017

It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the higher the likelihood that the user will leave the page, with the probability of bounce more than doubling when page load time increases from 1 to 6 seconds. Read more »

Why Aren’t CMOs Making Greater Use of Marketing Analytics?

March 6, 2017

There's been no progress in CMOs' use of marketing analytics, according to the latest edition of the biennial CMO Survey from Duke University's Fuqua School of Business. If anything, the use of marketing analytics is losing steam: respondents say that fewer than one-third of projects used analytics prior to a decision, down from 37% five years ago. Read more »

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

March 6, 2017

Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global online retail businesses. Regardless of the device that was used to complete a purchase, roughly one-third of transactions involved two or more devices. Read more »

What Do Small Businesses Want From Mobile Apps?

March 6, 2017

Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and managers. Less important to respondents are push notifications (11%) and in-app scheduling (11%), per the report. Read more »

Which Industries Had the Most Active Email Subscribers in Q4?

March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days. Read more »

How Are Marketers Using Data to Personalize Experiences?

March 2, 2017

Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] of 131 marketers finds that they are in the process of implementing personalization strategies at their organizations. Read more »