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SVOD Penetration Tied to Household Income Levels

March 16, 2015

Nielsen-SVOD-Broadband-Distribution-by-HHI-Mar2015Source: Nielsen [download page]

    Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD penetration to be "strongly income-related." Almost half of SVOD households had an income of at least $75k, per the report, for a median income of $74.9k. By comparison, only one-third of broadband households without SVOD had incomes of at least $75k, for a median of $54.8k. Separately, Nielsen notes that SVOD households are more likely than the typical TV household to be young and have children present. Read more »

    Mobile Share of Site Visits, by Industry, in 2014

    March 13, 2015

    Adobe-Mobile-Share-Visits-by-Industry-in-2014-Mar2015Source: Adobe Digital Index

      Notes: Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe, according to its 3rd annual "Best of the Best (U.S.) Digital Marketing report, although tablet visits began declining in Q4 and are expected to continue in most industries save for media and entertainment, likely due to the growth of phablets. Of the 6 industries, the media and entertainment sector had the largest share of both tablet (26.1%) and smartphone (35.5%) visits for the calendar year. Read more »

      How Do B2B Marketers Choose Their Digital Channel Mix?

      March 12, 2015

      Regalix-B2B-Marketing-Channel-Selection-Criteria-Mar2015Marketing objectives and target customer profiles are at the heart of B2B marketers' decision-making when it comes to the channel selection process, details Regalix in a recent study [download page] on B2B marketing analytics and metrics. While that's an unsurprising result, it's nonetheless interesting to see the relative order of criteria, which sees ROI fall slightly behind budgets as a widely-used channel selection attribute. Read more »

      Form Conversion Rates: What’s Working?

      March 12, 2015

      Formstack-Online-Form-Conversion-Rates-by-Type-Mar2015Form conversion rates continue to depend more on the type of form being used than the number of fields in the form, reports Formstack [download page] in its second annual "Form Conversion" study. This year's study adds lead generation forms (such as those used for gated content downloads) to the list of analyses, finding that these forms have an average conversion rate of 17% and average 11 fields. Read more »

      Snapchat Rising in Popularity With Youth

      March 11, 2015

      EdisonTriton-Social-Media-Use-Among-Youth-2015-v-2014-Mar2015Source: Edison Research / Triton Digital

        Notes: Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year, according to the latest annual Infinite Dial study. Among users aged 12-24, Facebook (74%, down from 80% last year) is the most popular platform, but Instagram (59%, up from 53%) and Snapchat in particular (57%, up from 46%) are gaining steam. Still, Facebook remains the most-used social media site by a plurality (43%) of 12-24-year-old social media users, followed by Instagram (18%) and Snapchat (15%). Read more »

        Online Radio’s Reach Continues to Grow

        March 10, 2015

        EdisonTriton-Online-Radio-Reach-Consumption-2008-2015-Mar2015Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual "Infinite Dial" report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) on a monthly basis cracked the majority threshold for the first time, reaching 53% of the 12+ population, up from 47% last year. Read more »

        US Instagram User Estimates, by Age Group, 2013-2019

        March 9, 2015

        eMarketer-US-Instagram-User-Estimates-by-Age-2013-2019-Mar2015Instagram's monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users, according to eMarketer's latest estimates. The short-term forecast is certainly more bullish than estimates released last year by eMarketer: this year's forecast calls for 89.4 million US users by the end of next year, a significant hike from last year's forecast of 50.6 million users by 2016's end. Read more »

        US Smartphone Users’ Interest in Mobile Wallet Activities

        March 6, 2015

        UPScomScore-Interest-in-Mobile-Wallet-Activities-Mar2015Source: UPS / comScore [pdf]

          Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile wallet activities currently used or in consideration by this group include online bill pay (34%), loyalty cards (30%) and scanning QR or barcodes to check availability, order item or get product information (29%). Overall, while 41% of smartphone owners surveyed had made a purchase using their device during the 3 months prior to the survey, online shoppers' preferred channels for purchasing products continue to overwhelmingly favor desktops/laptops and physical stores. Read more »

          YouTube Stars More Influential Than Big-Screen Ones, Youth Say

          March 5, 2015

          DEFYMedia-YouTube-Stars-Influence-Youth-Mar2015Source: DEFY Media [pdf]

            Notes: Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star ("YouTuber"), according to results from a DEFY Media survey, while fewer than half would try a product or brand suggested by a TV or movie star. There appears to be an age trend when it comes to following stars on social media, though: 13-year-olds are far more likely to follow a YouTube (59%) than TV/movie (32%) star, while the gap is closer for 14-17-year-olds (53% and 44%, respectively). Among 18-24-year-olds, slightly fewer follow YouTube (51%) than TV/movie (54%) stars. The results bring to mind a separate survey released last year by Variety, in which US teenagers (13-18) named YouTube stars their most influential figures, ahead of film, TV and music celebrities. Read more »

            Which Digital Channels Are Marketers Best Able to Measure for ROI?

            March 3, 2015

            EconsultancyOracle-Ability-to-Measure-Digital-ROI-Mar2015Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey [download page] from Econsultancy and Oracle Marketing Cloud that analyzes global marketers' ability to measure ROI from a variety of digital channels finds that there is only a single discipline that most marketers rate themselves "good" at measuring. Read more »