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Which Content Categories Are Being Shared on Which Devices?

October 14, 2014

ShareThis-Content-Sharing-by-Category-and-Device-in-Q3-Oct2014How do consumers share various categories of content - such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to MarketingCharts by ShareThis to accompany its latest quarterly report provides a fuller picture of social sharing by revealing the devices that are preferred for a number of different categories. Read more »

How Mobile Owners Respond to Difficulties When Using Apps to Shop

October 14, 2014

ContactSolutions-Shopping-App-Difficulties-Oct2014Source: Contact Solutions

    Notes: Asked what they do when they struggle using a mobile app for shopping, 51% share of mobile owners responding to the Contact Solutions survey reported that they close the app and abandon their shopping cart. As such, respondents are as likely to abandon their cart than they are to attempt to finish their transaction by going to the website using a desktop or laptop (40%) or by going to the store and shopping there (11%). Read more »

    Majority of Likely Millennial Voters Rely on Mobile Devices for News and Info

    October 14, 2014

    Fusion-Millennial-Voters-Mobile-News-Info-Oct2014Source: Fusion

      Notes: Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet, with this figure higher among the 18-24 (59%) than 25-34 (50%) bracket, per a new study from Fusion. Interestingly, Hispanics (67%) and blacks (62%) showed an above-average likelihood to rely on their mobile devices for news and information, while only a minority (47%) of white respondents agreed. Read more »

      Instagram Grows As Teens’ Social Network of Choice

      October 13, 2014

      PiperJaffray-US-Teens-Social-Media-Preferences-Oct2014Teens continue to gravitate to Instagram and away from Facebook, finds Piper Jaffray in its latest semi-annual survey of American teens. Roughly three-quarters of respondents reported using the visual platform, up from 69% in the previous survey. By comparison, just 45% said they use Facebook, a significant drop from 72%. Read more »

      Social Logins in Q3: Facebook Widens Overall Lead; Google Takes It Back on B2B Sites

      October 13, 2014

      Janrain-Social-Login-Trends-Q12012-Q32014-Oct2014Source: Janrain

        Notes: After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back, per Janrain's latest quarterly report. On a more positive note for Google, it regained its lead in the B2B space, narrowly ahead of Facebook and LinkedIn. While the B2B space is competitive, Facebook maintains a majority share of social logins in the other sectors examined: retail; music; entertainment and gaming; and consumer brands. Read more »

        Mobile Device Owners on How Shopping Apps Can Improve

        October 10, 2014

        ContactSolutions-How-Shopping-Apps-Can-Improve-Oct2014Source: Contact Solutions [download page]

          Notes: Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts, followed closely by 39% wanting the ability to get help when needed. Other popular responses included ease of viewing items (34%), fast loads of information (33%) and the ability to check store inventory and/or pick up item at store (34%). Separately, respondents indicated that the ability to get help when needed is the area in which apps fare most poorly, while ease of purchase is what they're doing best. Read more »

          Which Types of Product Offers Will Consumers Share on Social Media?

          October 9, 2014

          Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that's not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Read more »

          B2B Buyers Increasingly Researching, Making Purchases Online

          October 8, 2014

          AcquityGroup-B2B-Buyers-Research-Channels-Oct2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity Group, part of Accenture Interactive. And while a growing proportion are now purchasing goods online, many are bypassing suppliers and buying from third-party sites. Read more »

          US Daily Deal Users, by Demographic

          October 8, 2014

          YouGov-US-Daily-Deal-Users-by-Demo-Oct2014Source: YouGov

            Notes: Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon, per YouGov, with these deals more popular among women (43%) than men (34%). Among age groups, daily deals are most popular with 34-54-year-olds (43%), although there is no significant difference when sorting by race/ethnicity. Adults with a post-graduate education, though, are significantly more likely than those with a high school degree or less to use daily deals (54% vs. 31%). And of note, respondents with income of more than $80k are almost 29% more likely than those with income less than $40k to use daily deals (45% vs. 35%). Read more »

            Content Management Systems Still Failing Digital Professionals

            October 8, 2014

            EconsultancyAdobe-CMS-Failure-to-Deliver-Oct2014Source: Econsultancy / Adobe [download page]

              Notes: While companies are recognizing "the need to provide a seamless experience where content and commerce intertwine," few digital professionals feel that content management systems (CMS) are good at delivering against their main objectives. For example, while almost 9 in 10 respondents say that a CMS should help them improve user engagement and customer engagement, only about one-quarter feel that their CMS is good for helping them deliver against this goal. Discouragingly, these gaps haven't changed much from last year. Read more »