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Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020

June 13, 2016

eMarketer-US-Snapchat-User-Forecast-by-Age-2014-2020-June2016Snapchat's US monthly user base is projected to grow by 27.2% this year to 58.6 million, surpassing Twitter (56.8 million) and Pinterest (54.6 million), per a new eMarketer forecast. While it's already the major social platform with the biggest skew towards youth, eMarketer doesn't see that changing any time in the near future. Read more »

2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

June 10, 2016

ForbesInsightsAcxiom-Inaccurate-Data-Problem-Areas-June2016Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization's ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download page]. Data accuracy (70%) is their area of greatest concern, with inaccurate data seen hurting a number of areas. Read more »

B2B Content Marketers See Bigger Role Coming For Social and Video

June 9, 2016

Regalix-Most-Effective-B2B-Content-Marketing-Channels-June2016More than 8 in 10 B2B marketers around the world invest in content marketing, and more than three-quarters of those not currently using content marketing plan to do so in the next 12 months. That's according to a new study [download page] from Regalix, which finds that lead generation is the top objective of content marketing this year. Read more »

Where Social Media Efforts Are Trending, According to 5,000+ Marketers

June 7, 2016

SocialMediaExaminer-Social-Platform-Trends-June20169 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic, according to the 8th annual Social Media Marketing Industry Report from Social Media Examiner. Based on a survey of more than 5,000 marketers, the study offers some insights into the directions social media marketing will take in the near future. Read more »

Roughly Half of Desktop Display Ads in the US Were Viewable in Q1

June 6, 2016

comScore-Desktop-Display-Viewability-Rates-in-Q1-2016-June2016The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks [download page]. Viewability across the countries tracked ranged from a low of 39% in Australia to a high of 50% in Canada, with the US' rate coming in at 48%. Separately, Integral Ad Science reports that 52% of display ads in the US were viewable in Q1. Read more »

How-To Videos the Most Common Marketing Video Type Among SMBs

June 3, 2016

Magisto-SMB-Marketing-Video-Use-Cases-June2016Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [pdf] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos the next-most commonly used. Read more »

Mobile Payments: User Demographics, Top Activities and Incentives, and More…

June 2, 2016

PewCharitableTrusts-Demo-Composition-Mobile-Payments-Users-June2016Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations, reports the Pew Charitable Trust in recently-released results of a survey conducted by SSRS. The data also reveals that compared to non-users, mobile payment users tend to have higher incomes and higher levels of education. Read more »

Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer Ads

June 1, 2016

IntegralAdScience-US-Display-Ad-Clutter-in-Q1-May2016Ad clutter is generally "under control," reports Integral Ad Science [download page] in its Q1 2016 US Media Quality Report. The study shows that roughly 1 in 7 (13.9%) of impressions at US websites are served on pages with 4 or more display ads, but only 3.4% of impressions are served on pages with at least 6 ads ("high" or "very high" clutter). Read more »

Asian-Americans Over-Index in SVOD Access, Under-Index in DVR Ownership

June 1, 2016

Nielsen-Asian-American-Service-Device-Ownership-May2016Asian-Americans differ from the US population overall in their screen behaviors, details Nielsen in a recent report [download page]. With data showing that Asian-American households watch far less live TV and DVR playback than the general population, it seems that this demographic group leans more heavily than others on digital vehicles such as internet-connected devices and subscription video-on-demand services. Read more »

App User Retention Remains A Struggle; In-App Messages Move the Needle

May 31, 2016

Localytics-App-User-Retention-Rate-2012-2016-May2016Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that smartphone users typically access hasn't really budged in the past few years. Now, Localytics provides some more context, detailing mobile app user retention rates in its latest annual study on this topic. Read more »