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5 Charts Detailing the Influence of Mobile Apps on Digital Media Consumption

September 21, 2016

comscore-digital-media-consumption-trends-sept2016American adults are spending 53% more time with digital media than they were 3 years ago, according to comScore's 2016 US Mobile App Report. But how they access the internet has changed markedly over that time frame, per the report's findings. Below, 5 charts detailing the devices and platforms used to access the internet. Read more »

Minority of North American Enterprises Understand Cross-Channel Buying Journeys

September 21, 2016

econsultancyepsilonconversant-enterprise-org-data-related-capabilities-sept2016Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it's at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers' cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant. Read more »

Search and Email Driving Half of Website Visits in Europe

September 20, 2016

adi-european-website-traffic-sources-in-q2-sept2016Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to Adobe Digital Insights' Advertising Demand Report 2016: Europe. These brand-driven tactics also drove about two-thirds of smartphone traffic in Q2, up from 50% three years earlier. Read more »

What Do Marketers Consider to be the Most Effective Email Personalization Tactics?

September 19, 2016

ascend2-most-effective-difficult-email-personalization-tactics-sept2016Email is perceived to be the most effective digital tactic available to marketers today, and marketers are confident in the relative success of their strategies. However, according to a new study [download page] from Ascend2 and its Research Partners, some strategic goals are easier to achieve than others. Read more »

In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions

September 19, 2016

criteo-mobile-share-retail-e-commerce-transactions-q2-sept2016Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo's State of Mobile Commerce Report [download page] for H1 2016. Based on an analysis of more than 3,300 online retail businesses that account for $720 billion in annual sales, Criteo has determined that mobile devices now drive a majority share of retail e-commerce transactions in Japan and the UK. Read more »

Mobile Ads Contributing to Long Site Load Times, Affecting Engagement

September 19, 2016

google-impact-mobile-load-times-on-engagement-sept2016It takes 19 seconds on average to load a mobile site's home page over a fast 3G connection, says Google in releasing a report entitled "The need for mobile speed", which also reveals that more than three-quarters (77%) of the sites analyzed took longer than 10 seconds to load. Slow load times can affect can significantly affect engagement, with ads taking at least some of the blame. Read more »

Advertisers Warm to Podcasts’ Receptive Audiences

September 16, 2016

westwoodoneadvertiserperceptions-advertisers-growing-interest-in-podcasts-sept2016More than 1 in 8 Americans listen to podcasts on at least a weekly basis, almost twice the share from just 2013, according to a recent study from Triton Digital and Edison Research. Now, two new studies indicate that advertisers are taking note of podcasts, which appear to have audiences that are receptive to ads. Read more »

Blogs, Videos Most Commonly Produced Content Marketing Types

September 16, 2016

conductor-commonly-produced-content-types-b2b-b2c-sept2016Blogs are the most commonly produced content type by both B2B and B2C marketers, with 8 in 10 respondents from each group reporting their production, according to recent studies from Conductor. Videos are the next-most popular content type for both segments; both blogs and videos are among the most effective content types, per recent research. Read more »

Social Media Users Give Snapchat Stories the Nod Over Instagram Stories

September 15, 2016

yougov-instagram-stories-v-snapchat-stories-sept2016Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories, according to a YouGov survey of more than 2,000 US adult social media users. Read more »

Global Social Advertising CPM Trends in Q2 2016

September 14, 2016

Salesforce-Social-Advertising-CPM-Trends-Sept2016Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada (145%) and France (137%), followed by the US (74%). Read more »