Category news stream


Which Categories Are Most Popular With Online Shoppers Across the World?

August 22, 2016

Digitas-Top-E-Commerce-Categories-by-Country-Aug2016Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater choice. That's according to DigitasLBi's latest annual Connected Commerce study, which surveyed 1,000 internet users aged 18-64 in each of 15 countries. Read more »

Around Half of Branded Content Views Occur Within the First Week of A Campaign

August 22, 2016

Polar-Distribution-Branded-Content-Views-Aug2016Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through rates are up year-over-year through the first half of 2016, with mobile devices leading the way. Read more »

Which Digital Ad Personalization Triggers Perform Best?

August 19, 2016

Jivox-Performance-Personalized-Digital-Ads-by-Trigger-Aug2016Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions. Comparing the results of its personalized ads to the Google Benchmark for Rich Media Creatives (GBR), Jivox found that the personalized ads excelled in generating high click-through rates. Read more »

Here Are The Top Education Keywords in Paid Search

August 18, 2016

AdGooroo-Top-Search-Spend-Education-Keywords-Aug2016Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and its variations accounted for 5 of the top 20 keywords by search spend, based on an analysis of US Google desktop text ad activity for the top 50,000 education keywords through the first half of this year. Read more »

US Digital Out-of-Home Media Spending Shows Strong Growth

August 18, 2016

PQMedia-US-DOOH-Spending-Growth-Rates-Aug2016US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year's sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers' attention. Read more »

What’s Better: A DIY MarTech Stack, or An All-in-One Solution?

August 17, 2016

CampaignMonitor-Key-Factors-Assessing-MarTech-Stack-Value-Aug2016With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an array of vendors and solutions. Or are they? Single vendor solutions promise a wide toolset to satisfy all marketing functions. Two recent studies - including a new survey released today from Campaign Monitor - offer competing visions of marketers and their technology needs today. Read more »

Email and Content Marketing Perceived to be Top Lead Gen Tactics

August 17, 2016

Ascend2-Most-Effective-Difficult-Lead-Gen-Tactics-Aug2016Email gets yet another accolade, this time in its capacity as a lead gen tactic. A new survey [download page] from Ascend2 and its Research Partners has found that email and content marketing are considered the most effective online tactics for lead generation. And email benefits from one key factor that content marketing can't boast. Read more »

Uh Oh. Mobile App User Retention Rates May Be Worsening.

August 16, 2016

Localytics-App-User-Retention-Rate-Trends-Aug2016It's hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it's not getting easier, according to Localytics' latest annual update on app retention and churn rates. In fact, fully 63% of app users will become inactive within 30 days after downloading an app, finds the analysis of a year-long period from June 2015 to June 2016. Read more »

Top 10 Marketing Charts of the Month – July 2016

August 15, 2016

MCTop10Jul-16-EntryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths' biggest purchase influencers; most hated online ads; marketers' biggest challenge; CMOs' evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments. Read more »

Digital Customer Service Channels Lagging, Consumers Say

August 15, 2016

NorthridgeGroup-Ease-Customer-Service-Channel-Usage-Aug2016Companies make it far easier for their customers to pick up the phone and call them with a service issue than to text them or interact with them on social media, according to [download page] the results of a survey from The Northridge Group. And even when they do contact companies on social channels, consumers are finding it difficult to get a quick resolution. Read more »