Category news stream


The 10 National Brands With the Best Local Digital Marketing

July 28, 2014


    Source: Placeable
      Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable's new assessment that measures brands across 4 quality dimensions: Visibility (site effectiveness and SEO performance); Depth (location data assessment); Precision (pin placement measurement); and Reach (third party ecosystem). Meineke was the only of 24 automotive brands measured to make the top 30, while 4 of the 10 highest-scoring brands were from the hospitality industry. Read more »

      Who’s Using Digital Wallets?

      July 25, 2014

      ThriveAnalytics-Age-Gender-Distribution-Digital-Wallet-Users-July2014While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. Read more »

      Top Retail Websites’ Load Times Still Slowing

      July 25, 2014


        Source: Radware [download page]
          Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a year-over-year basis, increasing from 7.2 seconds in Summer 2013 to 10.7 seconds in Summer 2014. Concurrently, the median time to interact (TTI) - which measures the point at which a page displays its primary interactive content - has also slowed from 4.9 seconds to 6.2 seconds. Radware blames increasing page sizes along with a failure to adequately optimize images. Read more »

          What Are Personalization’s Biggest Challenges and Opportunities?

          July 24, 2014

          Experian-Challenges-With-Personalization-July2014Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles. A couple of recent studies - one from Experian Data Quality [download page] and the other commissioned by Janrain [download page] and conducted by Forrester Consulting - take a closer look at the use of personalization and its associated challenges. Read more »

          Broadband Users’ Mobile Video App Use, by Age Group

          July 24, 2014


            Source: The Diffusion Group (TDG)
              Notes: Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month, with 63% reporting doing so, per TDG's research. A majority in the 25-34 (56%) and 35-44 (55%) brackets also use mobile video apps monthly, with 49% of adult broadband users overall engaging with them on a monthly basis. The study also finds that online service apps are the most popular, used by 40% of adult broadband users, follows by broadcast network apps (25%), cable network apps (19%) and TV operate apps (16%). Read more »

              Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

              July 24, 2014


                Source: Facebook [pdf]
                  Notes: Facebook's advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago. Some 63% of Facebook's more than 1.3 billion monthly active users accessed the site daily, translating to 829 million daily active users (DAUs); roughly 79% of those were mobile DAUs.
                    Related: Facebook Ad CTRs Up in Q2

                    Consumers: Email Marketing Success Depends on Brand Trust, Relevance

                    July 23, 2014

                    SilverPop-Trust-Relevance-Email-Marketing-July2014Consumers only have 4-5 brands that they always open emails from, details Silverpop [download page] in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it's especially important for brands to break through the clutter and establish a relationship with consumers. According to the study, trust and relevance are the two key factors consumers consider when they receive email correspondence from brands. Read more »

                    Social Media Sites Ranked by User Satisfaction

                    July 23, 2014


                      Source: American Customer Satisfaction Index (ACSI) [download page]
                        Notes: Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI's 100-point scale, which nevertheless ranks 4th-lowest of the 43 industries measured. This year, Pinterest led the social rankings with its users giving it an average score of 76. Despite each improving by 5 points, LinkedIn and Facebook (both with a score of 67) had the lowest ratings (the survey was conducted before news of Facebook's emotion study). Meanwhile, social media users were most satisfied with site performance (index score of 84) and least satisfied with the amount of ads on the sites (75). Read more »

                        Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

                        July 23, 2014


                          Source: eMarketer
                            Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer's estimates. Growth rates will slow beginning next year through the end of the forecast period (2018), for an overall compound annual growth rate of 13.8% for 2013 through 2018. While North America will account for the largest share - 32.9% - of B2C e-commerce sales this year, Asia-Pacific will take the top position next year and extend its lead through 2018, when it is projected to comprise 37.4% of total sales. Read more »

                            Marketing Automation: Top Objectives and Most Useful Metrics

                            July 22, 2014

                            Ascend2-Most-Important-Marketing-Automation-Objectives-July2014Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a new report [download page] from Ascend2 and its Research Partners based on a survey of 291 marketing, sales and business professionals from around the world, three-quarters of whom are B2B-focused. The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%), increasing lead generation (42%) and improving lead nurturing (41%); only 7% rated marketing automation as not being successful in meeting their objectives. Read more »