Category news stream


4 in 10 Millennial Smartphone Users Listen to Podcasts on Their Devices At Least Monthly

September 30, 2015

comScore-Use-Smartphones-Listen-Podcasts-by-Age-Sept2015Source: comScore [download page]

    Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds, according to a recently-released report from comScore. The survey indicates that 18-34-year-olds are 44% more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week (26% vs. 18%).
      Related: Online Radio's Reach Continues to Grow
        About the Data: The results are based on a survey of 1,084 smartphone-using adults in the US.

        Majority of App Users Churn Within the First 30 Days Post-Download

        September 30, 2015

        Localytics-Mobile-App-User-Churn-Rate-Sept2015Source: Localytics

          Notes: Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users who log more sessions in the first days post-download, down to 29% among those who use an app 3 times in the first 3 days after download. Localytics suggests paying close attention to the onboarding experience, targeting new users with remarketing campaigns, and offering a "new friend" promotion via push notification or email. Read more »

          North American Phone Traffic: Search Tops for Referrals; Email for Conversions

          September 29, 2015

          Adobe-NA-Last-Touch-Channel-Share-Phone-Visits-2013-2015-Sept2015Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI's analysis of more than 1.3 trillion visits to more than 10,000 websites in North America and Europe since 2013. Read more »

          Millennials’ Top Mobile Apps, by Share of Time Spent

          September 28, 2015

          comScore-Top-Mobile-Apps-Among-Millennials-Sept2015Source: comScore [download page]

            Notes: Instagram and Snapchat might be rising in popularity with youth, but they don't hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population, according to a recent comScore study. Facebook ranks as the top mobile app among this group, occupying more than 1 in 5 total app minutes (21.2%) in June 2015, followed by Pandora Radio (14.3%) and YouTube (5.6%). Adding in Instagram (3.9%) and Facebook Messenger (3.1%) results in Facebook-owned apps accounting for 28.2% of Millennials' total mobile app time. Read more »

            1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking

            September 25, 2015

            comScoreSourcepoint-Ad-Blocking-Rates-by-Country-Sept2015Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior is far more widespread in France (24%) and Germany (27%), where about one-quarter of internet users are blocking ads. Read more »

            Smartphone App Users Spend Half of Their Total App Time With Their Favorite One

            September 24, 2015

            comScore-Mobile-App-Usage-Concentration-Sept2015Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report [download page] that contains a host of intriguing data points about mobile app reach and engagement. The study shows that app time is even more concentrated on tablets: fully 87% of tablet app time is spent with users' top 3 apps. Read more »

            Music Streaming Service Revenues Top $1B in H1, Exceed Physical Sales

            September 23, 2015

            RIAA-US-Music-Indus-Revenues-H1-2015-Sept2015Source: Recording Industry Association of America (RIAA) [pdf]

              Notes: First-half revenues from music streaming services exceeded $1 billion for the first time, buoyed by 23% year-over-year growth, says the RIAA. In fact, revenues from digital streaming services accounted for one-third of all industry revenues, outpacing physical sales (24% share) by a sizable margin. There were 8.1 million US paid subscriptions during the first half of the year, with revenues from paid subscriptions alone almost equaling physical CD sales. Read more »

              Which Technologies and Content Types are Rising in Importance for B2B Marketers?

              September 22, 2015

              SpearMarketingGroup-Important-B2B-Marketing-Tech-Sept2015Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study [download page] from Spear Marketing Group. The survey also finds greater enthusiasm for social networking ads than paid search in the next 12-18 months. Read more »

              Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content

              September 21, 2015

              Ooyala-Share-Video-Viewing-Time-by-Device-Content-Length-in-Q2-Sept2015Source: Ooyala [download page]

                Notes: Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala's latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn't true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. Read more »

                Trends in Key Mobile App Ad Metrics in Q2 2015

                September 18, 2015

                Kenshoo-Mobile-App-Ad-Trends-in-Q22015-Sept2015Source: Kenshoo [download page]

                  Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in a recent study. Ad spend (+293%) also saw rapid growth, though these metrics are at least in part affected by new entrants and titles tracked. Of note, while costs-per-click (CPC) grew by 16%, cost-per-install (CPI) dropped by 12%, with the CPI gap between iOS and Android sharply narrowing this year. Read more »