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Email Marketers on the Most Useful Ways to Improve Deliverability

January 14, 2015

Mailjet-Most-Useful-Ways-Improving-Email-Deliverability-Jan2015Source: Mailjet

    Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%) significantly more confident than German (57%) and French (53%) companies, according to a Mailjet survey conducted by Radius Global Market Research study. Personalizing email is the most useful way to improve deliverability, according to 63% of respondents overall, although US companies are most likely to feel that never using purchased or rented addresses (65%) is best. Compared to the overall average, US respondents are also significantly more likely to see the value in adjusting email frequency (60% vs. 54%), using an email solution provider (60% vs. 53%) and measuring and removing bounced contacts (58% vs. 52%). Read more »

    Assessing the State of Digital Marketing

    January 13, 2015

    Salesforce-Top-Digital-Marketing-Success-Rates-Jan2015Salesforce Marketing Cloud has released its "2015 State of Marketing" report [download page], a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. This article presents some of the top highlights from the report, which takes a special look at email, social and mobile. Read more »

    Trends in American Adults’ Social Networking Use

    January 13, 2015

    Pew-Social-Networking-Site-Matrix-Jan2015The Pew Research Center's Internet & American Life Project has released its latest social media update [pdf], and the report shows that while some things remain the same (Facebook being the leading platform, for example), others are changing. Indeed, based on a survey of almost 1,600 internet-using adults conducted in September 2014, the study demonstrates that online adults are now more likely to be using multiple platforms - and the appeal of those platforms to different demographic groups are in some cases shifting. Read more »

    Consumers’ Most Popular Product Recommendation Types

    January 12, 2015

    Listrak-Most-Popular-Product-Recommendation-Types-Jan2015Source: Listrak

      Notes: 8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based on purchase history to be influential to shoppers. The Listrak survey finds that the product recommendations (on websites or in emails) of most interest are on-sale items (81%). Discounts are trailed distantly in the popularity stakes by the following types of recommendations: organized by price (40%); new (39%); highest-rated (38%); top-sellers (31%); and most "pinned" (8%). Read more »

      North American Email Engagement Trends: Open Rates Up; Click Rates Down

      January 9, 2015

      Epsilon-email-open-and-click-rates-Q12010-Q32014-Jan2015Source: Epsilon [download page]

        Notes: Results from the latest quarterly email marketing metrics report from Epsilon - covering Q3 2014 activity - show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction. In fact, open rates have increased on a year-over-year basis in each quarter going back at least as far as Q1 2011. Click rates, by contrast, have only increased on a year-over-year basis in 3 of the last 15 quarters of data. Epsilon notes that this could be due to the growing role of mobile: while most email opens now occur on mobiles, PC users tend to click more. Read more »

        Holiday Desktop E-Commerce Sales Grew by 15%

        January 9, 2015

        comScore-Holiday-Desktop-E-Commerce-Sales-Growth-2014-v-2013-Jan2015Source: comScore

          Notes: US retail e-commerce purchases from desktop computers during November and December 2014 grew 15% year-over-year to reach $53.3 billion, slightly exceeding expectations after missing them last year. Cyber Monday was again the heaviest e-commerce day (in history), though it was Thanksgiving Day that sported the largest year-over-year gain (32%). Separately, IBM reports that overall online sales (including mobile) grew by 13.9%, with mobile accounting for 45% of traffic (up 25.5% year-over-year) and 22.6% of sales (up 27.2%). Read more »

          How Data Analytics Changes Marketing Campaigns

          January 8, 2015

          ForbesInsightsTurn-How-Analytics-Changes-Marketing-Campaigns-Jan2015Source: Forbes Insights / Turn [download page]

            Notes: More than 7 in 10 executives believe that their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years, according to a report from Forbes Insights and Turn. Currently, data-driven marketing is credited by the largest share of respondents with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). The most common changes within marketing campaigns triggered by data analytics are changed targeting strategies (38%), extending or repeating a campaign (36%) and altering a campaign (34%). Read more »

            2 in 3 Senior Marketers Plan Tech Spending Increases

            January 7, 2015

            Conductor-Marketers-Planned-Tech-Spending-Jan2015Source: Conductor

              Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about three-quarters of respondents saying that data about their digital performance has taken on much more (38%) or more (38%) of an impact in their decision-making. Read more »

              Top 20 Marketing Charts of 2014

              January 6, 2015

              MC-Top-20-2014-EntryThe marketing industry continues to change apace. This collection of our most popular charts of 2014 contains some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: e-Commerce and the customer journey; traditional media; demographics and brand connections; digital media; and future trends.

              Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014

              January 6, 2015

              Flurry-Mobile-App-Usage-Growth-in-2014-Jan2015Source: Flurry

                Notes: Mobile application usage - defined as a user opening an app and recording a session - increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year rise in 2013. Interestingly, growth rates in 2014 were largest for the lifestyle & shopping (174%) and utilities & productivity (121%) categories, with entertainment categories such as music, media & entertainment (33%) and games (30%) registering smaller growth rates. As such, Flurry notes a shift whereby the growth in mobile is moving from entertainment to productivity apps. Read more »