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Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

April 24, 2015

Facebook-Mobile-MAUs-Ad-Revenues-Q12013-Q12015-Apr2015Source: Facebook

    Notes: Facebook's advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts' estimates. Mobile's share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook's 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook's total monthly active users were mobile-only in Q1. Read more »

    4 Trends in US Online Advertising Spending

    April 23, 2015

    IABPwC-Online-Ad-Revenues-2005-2014-Apr2015The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from the report. Read more »

    B2B Media Industry Revenues Grow by 3.3% in 2014

    April 22, 2015

    SIAA-ABM-B2B-Media-Industry-Revenues-2008-2014-Apr2015Source: SIIA / ABM Business Information Network

      Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM's latest BIN Report. Events remain the largest revenue stream, at roughly 44% of 2014 revenues, with print the next-largest (24% share). In fact, print had its smallest contraction in several years, with B2B print ad revenue actually growing by 7% in Q4. Meanwhile, data and business information revenues continue to grow, up by 4.2% to $2.8 billion in 2014. Read more »

      Teens & Social: What’s the Latest?

      April 21, 2015

      PiperJaffray-Teens-Most-Important-Social-Network-Apr2015Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf] from the Pew Internet & American Life Project suggests that Facebook is still the most popular and frequently-used platform by this demographic. Read more »

      A/B Testing Considered Most Effective Landing Page Optimization Method

      April 20, 2015

      Ascend2-Most-Effective-Difficult-LPO-Methods-Apr2015Source: Ascend2 [download page]

        Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest respondents tabbing multivariate testing as effective, a result that may be tied to its standing as the most difficult to execute. Prior research from Econsultancy has similarly shown that marketers find multivariate testing to be quite difficult, although that survey also found them considering it to be one of the most valuable for conversion rate optimization. Read more »

        iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014

        April 17, 2015

        UrbanAirship-Push-Notification-Opt-in-Rates-by-Indus-in-2014-Apr2015Source: Urban Airship

          Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps and 100 billion push notifications sent to to more than 500 million users. Median rates were highest for charity/non-profit/foundation (58%) and business (54%) apps, and lowest for gaming (33%) apps. Top-performing apps (those in the 90th percentile in their categories) had opt-in rates above 50% in each industry, highest for travel apps (78%) and lowest for food & drink apps (51%). Of note, retail (46% to 36%) and media and entertainment (50% to 42%) had the biggest year-over-year declines in median opt-in rates. Read more »

          B2B Vendor Websites: What’s Important, and What’s Lacking?

          April 16, 2015

          KoMarketingHuff-B2B-Form-Downloads-Content-Apr2015B2B vendor websites are often lacking the content elements buyers perceive as being most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last year's survey, the results suggest that vendors sometimes miss the basic information that can help establish credibility and move a buyer to request a quote. Read more »

          Video Ad Completion Rates, by Device Type, in 2014

          April 15, 2015

          Vindico-Streaming-Video-Ad-Completion-Rate-by-Device-in-2014-Apr2015Source: Vindico [download page]

            Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). The overall video ad completion rate stood at 78%, but just 37% of video impressions were both viewable and viewed to completion. (Completion rate figures exclude skippable ad impressions from Google/YouTube.) Separately, the average click-through rate for video ads was 0.62%, with that figure highest for tablets (3.62%) and smartphones (2.36%) and lowest for OTT boxes (0.01%) and game consoles (0.11%). Read more »

            B2B Marketers on Their Most Important Go-to-Market Strategies

            April 15, 2015

            Regalix-B2B-Product-Launch-Go-to-Market-Strategies-Apr2015Source: Regalix [download page]

              Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a significant share (39%) of whom hail from the software & internet industry. The survey finds that websites and email are the top digital channels used for product marketing, while trade shows are easily the most popular offline channel. As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle. Read more »

              US Teens’ Device Access, by Demographic

              April 14, 2015

              Pew-Teen-Access-Digital-Devices-Apr2015Source: Pew Research Center [pdf]

                Notes: Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research Center report. Almost 9 in 10 have access to some kind of mobile phone, with 73% having smartphones. Device access in general tends to be higher among teens from higher-income households. While girls are more likely to have access to tablets than boys, the opposite is true with respect to gaming consoles. And while Black teens are most likely to have access to a smartphone, they're least likely to report access to a desktop and laptop computers and tablets. Read more »