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What Are The Most Important Factors For Mobile Shoppers?

May 17, 2016

Nielsen-Important-Factors-Mobile-Shoppers-May2016Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it's important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights. Read more »

These Financial Search Terms Are Key For Millennials

May 16, 2016

MCHitwise-Millennials-Financial-Search-Terms-May2016Millennials comprise the majority of new primary banking relationships, making them a critical component of financial institutions' marketing strategies, according to a recent study from MarketingCharts. The report delves into search data from Hitwise, a division of Connexity, to identify the search terms that provide a window into this young generation's financial habits and preferences. Read more »

The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…

May 16, 2016

EconsultancySAPHybris-Marketing-Related-B2B-Commerce-Platform-Functionalities-May2016Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences, per a report [download page] from Econsultancy and SAP Hybris. While limitations of executives' current commerce software aren't viewed as a major barrier in delivering an optimal digital experience, some commerce platform functionalities could use improvements. Read more »

7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which Products Interest Them?

May 13, 2016

Audioad-Top-Products-Hispanic-Digital-Radio-Listeners-May2016Some 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products, according to a study from Audio.ad and OH! PANEL. The survey of 1,000 Spanish-speaking Hispanics finds few considering the amount of advertising in digital radio to be excessive. Read more »

A/B Testing Continues to Get the Nod For Conversion Rate Optimization

May 12, 2016

Ascend2-Effective-Difficult-Conversion-Rate-Optimization-Tactics-May2016Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its Research Partners. Not only did these respondents point to A/B testing as the most effective CRO tactic, but also as the easiest to execute. Read more »

Paid Search Trends in Q1 2016

May 11, 2016

Merkle-Mobile-Share-of-Paid-Search-Clicks-Q12013-Q12016-May2016Mobile devices grew to account for a majority (53%) of Q1 paid search clicks in North America, details Merkle in its recent Digital Marketing Report [download page]. The increase - from 48% share in Q4 2015 - is entirely the result of mobile phones, which have seen sizable jumps in click share in recent quarters. Read more »

Instagram Grows As A Social Advertising Channel

May 10, 2016

SocialFresh-Social-Networks-Used-for-Advertising-May2016Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey [download page]. The Social Fresh study - produced in collaboration with Firebrand Group and Simply Measured - found about 3 in 10 digital marketing respondents saying they advertise on Instagram at least once a month. Read more »

Facebook Live Video Awareness Highest Among 30-44-Year-Olds

May 9, 2016

HuffPostYouGov-US-Adult-Awareness-FB-Live-Video-May2016Some 37% of US adults have heard about Facebook's new feature allowing them to broadcast live video, details YouGov in recent research [pdf] conducted for the Huffington Post. Notably, awareness (heard "a lot" or "a little") was highest among the 30-44 age group (54%), followed by those under 30 (45%). The 30-44 bracket (14%) was also twice as likely as the adult average (7%) to say that they would broadcast live video of their life on Facebook. Read more »

Top 10 Marketing Charts of the Month – April 2016

May 5, 2016

MCTop10Apr-16-EntryThis month's quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens' top social networks; B2B brand post engagement rates; marketers' top priorities and strategic programs; characteristics of top performers; brands' "authenticity deficit"; and Amazon search ranking factors. Read more »

The Metrics B2B Marketers Want to Tie Content to Revenue

May 4, 2016

SeismicMarketingProfs-B2B-Content-Marketing-Revenue-Metrics-May2016Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team's influence on revenue is very or somewhat important. The study outlines the different metrics respondents would like to see to tie revenue to content. Read more »