February 10, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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February 9, 2012
57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark International in partnership with Better Homes and Gardens. Magazines are next, with 30% of readers always noticing ads in this medium, and an additional 56% noticing them sometimes.
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January 25, 2012
The quadrennial boost provided this year by political advertising, and to a lesser extent, the Summer Olympic broadcasts, will help generate year-over-year US ad revenue growth of 3.7%, according to an updated forecast released in January 2012 by MagnaGlobal. Without the influence of political advertising and the Olympics (”P&O”), core media advertising revenues would grow by 2% in 2012 to $149.8 billion, a slowdown compared to 2011’s like-for-like growth of 4.5%. However, the company forecasts P&O to add an extra 1.7% points, meaning that those two influences alone will drive more than 45% of this year’s ad revenue growth.
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January 23, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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January 19, 2012
US online ad spending will exceed the total spent on print magazines and newspapers this year for the first time, according to a January 2012 eMarketer estimate that projects $39.5 billion in online ad spending, $19.4 billion in newspaper ad spending, and $15.4 billion in magazine ad spending. eMarketer estimates that online ad spending will continue its dramatic growth to reach $62 billion by 2016, while the print total will continue to decline to $32.3 billion that year. Read More »
January 18, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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January 13, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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December 6, 2011
TV’s share of the global ad market has risen steadily from 37% in 2005 to 39.9% in 2010, yet muted growth is expected for 2011 and 2012, according to [pdf] a December 2011 forecast from Zenith Optimedia. TV ad spend is expected to total about $184.3 billion USD this year, or 40.2% of the total ad market, and rise to $193.7 billion in 2012 to represent 40.4% of the market. However, beyond that, a slight decline is forecast to 40.3% in 2013 and 40.2% in 2014. Even so, Zenith predicts TV ad spend to contribute 41.1% of new ad dollars between 2011 and 2014. Read More »
December 2, 2011
3 in 4 CMOs say they spend most of their holiday budgets on print advertising (44%), broadcast (27%), or outdoor advertising, including billboards (5%), according to a November 2011 BDO USA survey. Data from the “BDO Retail Compass Survey of CMOs” indicates that more CMOs are devoting the majority of their budgets to these categories than in 2010, while those spending most of their holiday budgets on online advertising has fallen from 27% to 23%. Among respondents at the top 100 largest retailers (12% of the sample), the picture is even worse for online advertising: just 17% say they devote most of their holiday budgets to this category. Read More »
November 30, 2011
General economic conditions continue to torment marketers as the top barrier to improved performance of their direct/digital and related marketing campaigns in Q3 2011, according to a study released in November 2011 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Data from the “Quarterly Business Review Q3 2011″ indicates that survey respondents rated economic conditions a 3.5 on a scale of 1 to 5 (with 5 being the highest level of performance inhibition), up from a weighted average of 3.2 in the previous quarter. Read More »
