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Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
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Mar 19-10
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Annual US Ad Spending Falls 12.3%

Mar 18-10

Marketers Leverage Customer Initiated Interactions

Mar 18-10

Marketers Maintain Offline Data Usage

Mar 17-10

Marketers Use Web Data in Offer Decisions

Mar 16-10

Video Dominates Rich Media Investments

Mar 15-10

St. Patrick’s Day Set to Be Greener in 2010

Mar 15-10

Consumers Hear Differences in Male, Female Voices

Mar 12-10

Minority Growth Represents Marketing Opportunity

Mar 12-10

Shopping Core Social Activity for Teen Girls

Mar 11-10

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