Out of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion in total revenue, according to the Outdoor Advertising Association of America (OAAA). Top industry categories accounted for $1.1 billion of the Q1 total. The increase in revenue signals steady year-over-year revenue growth since the second quarter of 2010.
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Traffic to online retail sites surged in November as the holiday season took off, while free shipping, price cuts, and discounts drove traffic to online coupon and incentive sites as deal-seeking shoppers scoured the web for money-saving opportunities, according to data from comScore’s Media Metrix service.  ... Read More »

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