January 5, 2012
Email marketing (17.4%), search engine marketing / key word purchase (15.1%), and social media marketing (13.7%) will make up the top 3 areas of spending for SMBs in the coming year, according to [download page] a January 2012 report from Borrell Associates. Business directory listings (12%) is the only other category projected for a double-digit share of online ad spending mix. Read More »
September 8, 2011
Playing for an NFL team that is based in the Midwest and/or generating a lot of its own internet buzz are two major indicators of a quarterback’s marketability, according to September 2011 findings from The Nielsen Company. Nielsen’s 2011 national N-score ratings of quarterbacks (which measure their marketability on a national scale) show that many of the quarterbacks in the top 10 play for a team with one or both of these characteristics.
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April 11, 2011
Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from SocialMedia Examiner. Furthermore, only 1% plan to decrease their use of SEO and 8% have no plans to utilize it, with 20% intending to keep their SEO usage the same.
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March 30, 2011
Rather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men’s basketball tournament-related campaigns, according to Networked Insights. In particular, data from “March Madness: A Slam Dunk” indicates associating ads with online content relating to upsets (games where a higher-ranked team unexpectedly loses to a lower-ranked team) can be highly effective at generating impressions.
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March 29, 2011
Three of the 10 most marketable current Major League Baseball players are members of the New York Yankees, according to Nielsen and E-Poll’s N-Score ranking. The top two players, Derek Jeter and Mariano Rivera, are both Yankees, as is number nine Alex Rodriguez.
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March 18, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
... Read More »
March 7, 2011
Fifty-three percent of 2011 Super Bowl viewers recalling any ad claimed to take some follow-up action, with fully 18% spreading the word, good or bad, on social networking sites, according to results of a new Harris Poll. In addition, 41% of those who watched the ads found them to be on par with last year’s, but nearly as many (36%) found them to be somewhat or much worse, with only 23% finding them somewhat or much better.
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February 18, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
... Read More »
February 11, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
... Read More »
February 10, 2011
Ads for automaker Chevrolet and the Fox TV network dominated the list of most-watched ads during Super Bowl XLV on Sunday, February 6, 2011, according to new data from The Nielsen Company. The number one ad, featuring two guys describing a woman’s wild ride in a silver Chevrolet Camaro, was the most-watched commercial of all time. An estimated 119,628,000 viewers watched the ad, surpassing the previous record holder, a Doritos commercial from last year’s Super Bowl with 116,231,920 viewers.
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