27% of CIOs say their companies already offer a mobile application, while a further 22% plan to offer one this year, according to a survey released in February 2012 by Robert Half Technology, which polled CIOs from companies across the US with 100 or more employees. This means that by the end of the year, 49% of the respondents expect their companies to have released a mobile app, compared to 43% who currently do not have one and do not plan to offer one this year.
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41% of tablet owners say they use their device to extend their TV experience to various activities such as looking up, posting, and chatting about what they are watching on TV, according to a January 2012 study from Discovery Communications, which surveyed over a thousand Discovery Viewers on their media habits. Additionally, 53% said they use their iPad while watching TV to find other content. In fact, 43% of the device owners surveyed said they watch TV and go online simultaneously either all the time (18%) or some of the time (25%), compared to 33% of the non-iPad owners surveyed. Read More »

Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to survey results released in February 2012 by BrandSpark International, in association with Better Homes and Gardens. Looking at age groups, 18-34-year-olds (85%) display the highest awareness of QR codes, with 30% of those having used one. 35-49-year-olds are next, with 80% having heard of QR codes, and 23% of those respondents having used one.
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22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%). Read More »

2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey conducted in 2011 for STORES Magazine by BIGinsight, released in February 2012. By comparison, 60% of respondents in 2011 said that their basic cable/satellite TV was untouchable, down slightly from 61% in 2008.
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Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo Social. And while the company notes that some of the growth can be attributed to seasonality, the increase in global Facebook ad budgets compared well to search channels like Google, Bing, and Yahoo which, in aggregate, saw paid search ad budget growth of 27% globally on a quarter-over-quarter basis.
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The CPG channel was the leader in online video ad spending in 2011, according to [pdf] statistics from online ad server YuMe released in February 2012, which found that the channel accounted for 24% of spending in 2011 overall and 25% of spending in Q4 2011. Health/Pharma was the number two category in terms of ad spend in 2011, at 16%, although it challenged CPG for top billing in Q4 (23%). Other leading categories were telecom (13% in 2011, including 12% in Q4), financial services (7% in Q4 and 2011 overall), entertainment (6% in 2011, but just 3% in Q4), and retail (5% in 2011, and 6% in Q4). Read More »

2011 saw a 300% growth in barcode scanning compared to 2010, and a 1000% increase over 2009, according to [download page] a report released in February 2012 by Scanbuy. In fact, Q4 2011 alone saw more scans than 2009 and 2010 combined. Mid-November through December proved a significant period of new user activation, serving as the driving force behind the more than 3 million new ScanLife users activated during the quarter, a 360% growth from Q4 2010.
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Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic.
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25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January 2012 by the Pew Research Center’s Internet & American Life Project. 38% of cell phone owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making, and 24% used their phone to look up reviews of a product online while they were in a store. Read More »