Category news stream


Global Ad Spend Trends Forecast by Medium, 2015-2016

July 24, 2015

Warc-Global-Ad-Spend-Trends-Forecast-by-Medium-2015-2016-July2015Source: Warc

    Notes: Global advertising spending will grow by 2.3% this year (current prices), a forecast slashed from December 2014's predicted 4.8% growth, says Warc, based on an analysis of 12 countries that make up 75% of ad expenditures tracked by the company. Online (+16.1%), cinema (3.2%) and outdoor (+0.3%) are the only media expected to see an increase in spend this year. Next year, online ad growth is forecast to be slower (+12.9%), while TV rebounds to positive growth (+2.5%) presumably on the back of Political and Olympic spending. Read more »

    Friday Research Wrap, 7/17/2015

    July 17, 2015

    Nielsen-Music-in-TV-Ads-July2015TV ads that contain some form of music score better than those without across four key metrics: creativity; empathy; emotive power; and information power. That's according to recently-released data from Nielsen, which measured the effectiveness of 600 TV ads, although the differences seem relatively slight. On a related note, Ace Metrix has issued its list of the top TV ads of Q2, noting that the leading spots touted product features and functionality. Read more »

    Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers

    July 16, 2015

    AcquityGroup-Consumer-Trust-Brand-Content-by-Channel-July2015Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey [download page]. Even so, social does have its place, as Facebook beats all other channels in brand content trust, per the study. Read more »

    TV Content Streaming Growing; Pay-TV Adoption Relatively Steady

    July 14, 2015

    TDG-Pay-TV-Netflix-Use-2012-2015-July2015Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par with time-shifting via DVR, which also captures an estimated one-quarter of viewing time, per the report. Interestingly, the study indicates that content viewers are spending almost one-tenth of their TV viewing time streaming through a traditional TV set. Read more »

    Direct Mail A Top Purchase Influencer For Baby Boomers

    July 9, 2015

    MCSurveyMonkeyAudience-Purchase-Influence-Boomers-2015-v-2014Various recent reports have urged marketers to place more focus on Baby Boomers, who are sometimes neglected in favor of the Millennial generation. For example, a recent Forrester Research report noted that "older shoppers are... the most promising demographic." Boomers are projected, after all, to soon account for 70% of disposable income. So how best to advertise to them? Read more »

    US Companies With the Best and Worst Web Experience Ratings in 2015

    July 8, 2015

    TemkinGroup-Top-and-Bottom-Cos-Web-Experience-Ratings-Jul2015Source: Temkin Group

      Notes: USAA's banking business earns the top spot for the second consecutive year in the Temkin Group's Web Experience Ratings, which measures consumers' net satisfaction ratings with the websites of 262 companies they recently visited. USAA was closely followed by, which has been consistently highly-rated for its customer experience. Meanwhile, internet service provider Frontier had the lowest rating of all the companies measured; internet service providers and TV service providers together accounted for 8 of the 11 lowest ratings. Read more »

      Top 10 Multi-Platform TV Websites – June 2015

      July 7, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      Top 10 Marketing Charts of the Month – June 2015

      July 7, 2015

      MCTop10June-EntryThis month's quick-hit set of top charts includes the following topics: TV viewing among youth; global media consumption trends; newspaper advertising and circulation; US advertising media outlook; marketers' pain points; top Asian-American DMAs, influential retailer promotions; important retailer web content; effective SEO tactics; and the C-suite's leading CX channels. Read more »

      How Do Consumers Find Out About New Products?

      July 7, 2015

      Nielsen-Consumer-Sources-New-Product-Awareness-Jul2015Consumers' top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page]. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. Read more »

      US Ad Spending Trends, by Medium, in Q1 2015

      July 1, 2015

      KantarMedia-US-Ad-Spend-Trends-in-Q1-Jul2015Source: Kantar Media

        Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio (-0.1%) and digital media (0%) flat. For the first time, Kantar's figures included paid search spending, which grew by 7%, as opposed to desktop display, which declined by 8.7% (with the analysts noting this is "likely attributable to mobile devices siphoning some desktop usage". Meanwhile, print spend continued to plummet, as magazine media spend dropped by 8.7% and newspaper media spend by a more precipitous 15.4%. Read more »