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Television

Media Habits of “Mobile Ad-Friendly Shoppers”

March 28, 2014

Scarborough-Social-Habits-Mobile-Ad-Friendly-Shoppers-Mar2014Consumers may be generally receptive to the concept of mobile marketing, but not all are as favorable to advertising. According to new data released by Scarborough, about half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services. Coupled with the finding that roughly one-quarter have shopped on their devices in the past year, Scarborough deduces that 13% of mobile Americans are "mobile ad-friendly shoppers." So how to reach these shoppers? Read more »

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News Industry Takes “Hopeful” Direction, Still Heavily Reliant on Advertising

March 28, 2014

Pew-News-Indus-Revenue-Sources-Mar2014The Pew Journalism Project's latest annual "State of the News Media" report strikes a more optimistic tone than last year's "somber" perspective, as the industry is buoyed by the influx, energy and momentum of digital organizations, new entrepreneurs, and an expansion of ways to access news. But the rapid changes in news consumption habits and the emergence of a new set of players haven't changed the revenue landscape for the time being, as the sector remains heavily reliant on advertising dollars. Read more »

US Ad Spending in 2013: Trends by Medium, Advertiser Size

March 26, 2014

KantarMedia-US-Ad-Spend-Trends-by-Advertiser-Size-in-2013-Mar2014After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th consecutive year of gains (which are not adjusted for inflation) and came in a year devoid of political and Olympic (P&O) spend. The data turns up some interesting trends: Kantar notes in particular that the market was "carried" by the largest advertisers, whose spending increased while the "long-tail" cut back. Read more »

Who’s Engaging in Social TV?

March 25, 2014

CRE-Social-TV-Engagement-by-Demographic-Group-Mar2014Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for Research Excellence (CRE) study. The research - based on mobile diaries collected from 1,665 respondents aged 15-54 over a 3-week period - determined that 7.3% of TV viewing occasions could be deemed "socially connected viewing," where viewers' simultaneous social activity was directly related to the specific program they were viewing.  Read more »

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Website Satisfaction, by Industry

March 25, 2014

ACSI-Website-Satisfaction-by-Industry-Mar2014

    Source: American Customer Satisfaction Index
      Notes: Social media fares worst, while financial institutions are among the top-rated.
        About the Data: Based on more than 25,000 interviews encompassing user experience with websites of more than 200 companies within the 33 industry categories.
          Related: Social Media Sites, Search Engines Ranked by Visitor Satisfaction

          Consumers Rank Retail Research Sources by Frequency of Use

          March 24, 2014

          parago-Most-Frequently-Used-Research-Sources-by-Retail-Category-Mar2014

            Source: parago [download page]
              Notes: Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
                About the Data: Based on a survey fielded during the 2013 holiday season among more than 1,900 US consumers, who were asked to rank the research sources on the basis of frequency of use.
                  Related: Amazon Appears in Almost 1 in 5 Digital Journeys to an Electronics Purchase

                  Youth Say OTT Video Challenges Live TV in Weekly Consumption

                  March 21, 2014

                  TDG-Consumption-Live-TV-v-OTT-by-Age-Mar2014

                    Source: The Diffusion Group (TDG)
                      Notes: These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband users) may play a part in that, although 80% of 18-29-year-olds now have broadband access.
                        About the Data: Based on a survey of 1,671 adult broadband users who view video on TV.
                          Related: Are Young People Watching Less TV?

                          US Millennials: TV is the Most Influential Advertising Medium

                          March 20, 2014

                          AdroitDigital-US-Millennials-Most-Influential-Advertising-Media-Mar2014There's a strain of thought that TV no longer really matters to America's youth, but Millennials themselves might have something to say about that. Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand. That's according to a new study [download page] from Adroit Digital, in which Millennials also tabbed TV as the advertising medium through which they are most likely to be introduced to or find out about a new brand they'll consider for trial. Read more »

                          Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on Digital Devices

                          March 19, 2014

                          MillwardBrown-Young-US-Multi-Screeners-Attitudes-to-Ads-Mar2014

                            Source: Millward Brown
                              Notes: Respondents are most likely to have noticed and be receptive to TV ads with links to brands' websites and to TV ads promoting brands' mobile applications.
                                About the Data: The study was conducted among 16-44-year-old multi-screen consumers (people who own or have access to both a TV and either a smartphone or tablet). The study was administrated via smartphone or tablet to more than 12,000 multi-screen users across 30 countries.
                                  Related: Data Dive: US TV Ad Spend and Influence

                                  Multi-Screening in the US: The How and Why

                                  March 18, 2014

                                  MillwardBrown-US-Multi-Screening-Behavior-Mar2014For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use, according to results from Millward Brown's AdReaction report. Device use overlaps with TV viewing to varying degrees, per the research, but the majority share of time spent shifting between screens rather than simultaneously using them means that the former might present the bigger multi-screening opportunity. Read more »