Category news stream


3 in 4 TV Households Now Using At Least One On-Demand Service

January 5, 2015

LRG-On-Demand-Services-in-TV-Households-2014-v-2013-Jan2015The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider, up from 70% last year. Slightly more than one-quarter (26%) use two of these services, up from 23% last year, while 11% use all three, flat year-over-year. Read more »

US Ad Spend Trends, by Medium, in Q3 2014

December 29, 2014

Kantar-Ad-Spend-Trends-in-Q3-Dec2014US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%, per the latest quarterly figures from Kantar Media. The analysis notes that the slowing rate of growth in Q3 (relative to the first half of the year) owed primarily to tighter budgets among the top 100 marketers, as opposed to mid-size advertisers, who increased spend by 6-7%. Below, some brief highlights by medium. Read more »

How Do US Consumers Discover Online Information and Websites?

December 22, 2014

Forrester-How-US-Consumers-Discover-Websites-Dec2014Source: Forrester Research, Inc. 2014 [download page]

    Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods. Read more »

    Weekend Data Points, 12/19/14

    December 19, 2014

    Centris-New-Pay-TV-Packages-Dec2014How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package. The bad news, though, is that they'd expect this bundle to come at a significant discount. More interesting data points for the weekend follow. Read more »

    2015 Marketing Budget Trends, by Channel

    December 16, 2014

    StrongView-2015-Marketing-Budget-Plans-by-Program-Dec2014Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year's survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases - and which will see budget cuts? Read more »

    Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

    December 16, 2014

    PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn't confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively. Read more »

    Where Upscale Boomers Notice Advertising

    December 12, 2014

    ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014Source: Shullman Research Center

      Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%). Read more »

      Twitter Users Seen Avid Consumers of TV Shows Across Sources

      December 11, 2014

      Ipsos-Twitter-Users-TV-Viewing-Across-Sources-Dec2014Source: Ipsos MediaCT

        Notes: Twitter users are more likely than non-users to watch various types of video content during a typical week, ranging from broadcast TV (67% vs. 63%) to online subscription video-on-demand (52% vs. 35%), according to data released from an Ipsos MediaCT study. What's more, they turn to a variety of sources for TV show content at a greater rate than non-users, per the study. For example, they're more likely to watch TV shows on Netflix (57% vs. 39%), TV network websites (37% vs. 19%), TV network apps (33% vs. 9%) and iTunes (28% vs. 6%). Not surprisingly, then, they're also more apt to describe themselves as experts about TV and as people whose opinions are sought regarding TV shows. Read more »

        B2B Marketers on the Most Effective Channels Used to Promote Events

        December 10, 2014

        Regalix-Most-Effective-Channels-Used-to-Market-B2B-Events-Dec2014Source: Regalix [download page]

          Notes: Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they're also the channels that B2B marketers feel are most effective in marketing events (84%, 68%, and 68%, respectively), according to a new study from Regalix. Among offline channels, direct mail (50%), print media (47%) and telemarketing (47%) lead in usage, with direct mail (27%) topping telemarketing (16%) and print (11%) in terms of perceived effectiveness. Read more »

          Top 10 Multi-Platform TV Websites – November 2014

          December 9, 2014

          Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.