Category news stream


As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

March 5, 2015

HubEntertainmentResearch-Top-Reasons-Time-Shifting-TV-Shows-Mar2015TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there's no doubt that time-shifted viewing is on the rise, an unsurprising trend given that 3 in 4 TV households now have access to at least one on-demand service. So what does this mean for ad avoidance? Read more »

Connected TV Owners’ Interest in TV Commerce Activities

March 4, 2015

DeliveryAgentNielsen-Interest-in-TV-Commerce-Activities-Mar2015Source: Delivery Agent / Nielsen

    Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them. The survey separately found that, while watching TV programs, more than 6 in 10 18-34-year-olds would be interested in getting information about new products featured in the programs. While there wasn't much generational difference in interest in TV commerce activities while watching TV ads, older respondents were less likely than their younger counterparts to want to engage during TV programs. Read more »

    US Companies With the Best and Worst Customer Experience Ratings in 2015

    March 3, 2015

    TemkinGroup-Top-and-Bottom-Cos-Cust-Experience-Mar2015Source: Temkin Group [download page]

      Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year's leader, H-E-B. Indeed, supermarkets occupied 5 of the top 12 positions this year, with retailers and fast food chains also well-represented. Those industries - plus parcel delivery services and banks - comprised the only 5 of 20 measured to average a "good" rating. Meanwhile, on the other end of the spectrum, Coventry Health Care had the worst customer experience rating, as it did last year. Internet service providers, TV service providers and health plans each received "poor" ratings on average. Read more »

      Top 10 Multi-Platform TV Websites – February 2015

      March 2, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      Industries With the Worst Customer Service, According to US Adults

      March 2, 2015

      Ipsos-Industries-With-Worst-Customer-Service-Mar2015Source: Ipsos

        Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are among the least-cited in terms of bad customer service. According to the American Customer Satisfaction Index, airlines have the third-worst customer satisfaction rating of 43 industries measured. Meanwhile, a new report [download page] from Capgemini notes that fewer than 3 in 10 insurance customers globally report positive experiences. That figure is higher in the US (40.8%), though is down substantially from last year (51.3%). Read more »

        OTT Streaming Devices Overtake Tablets in Digital Video Ad Views

        February 26, 2015

        FreeWheel-Share-Digital-Video-Ad-Views-by-Device-Q42014-v-Q42013-Feb2015Tablets are popular devices for video viewing and have been for some time, but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, reveals FreeWheel in its Q4 2014 Video Monetization Report [download page]. During the quarter, OTT devices accounted for 8% of ad views for professional, rights-managed video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process. Read more »

        Weekend Reading, 2/20/15

        February 20, 2015

        BrightRoll-Agencies-Most-Valuable-Aspect-Digital-Video-Advertising-Feb2015More than 7 in 10 agencies believe that online video advertising is either as effective (41%) or more effective than TV (31%), finds BrightRoll [pdf] in a survey of 120 agency respondents, although a separate survey from STRATA reveals that half of media buying agencies are unsure if they are getting good value from their online video ad buys. For the BrightRoll survey respondents, the targeting capability offered by digital video advertising is by far its most valuable aspect (for 56% of respondents), ahead of reach (20%), price relative to TV (8%) and others. Read more »

        Baby Boomers’ Spending Trends, by Category

        February 16, 2015

        Gallup-Baby-Boomers-Spending-Trends-by-Category-Feb2015Source: Gallup

          Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that's not the case for all Boomers. Indeed, while leading-edge Boomers (born 1946-1955) are more likely to report spending more (40%) than less (21%), trailing-edge Boomers (born 1956-1964) are actually more likely to say they're spending less (30%) than more (36%). When it comes to the various categories identified, Gallup notes that net spending changes are negative for discretionary categories such as travel and consumer electronics, while positive for non-discretionary categories such as groceries and utilities. Read more »

          Super Bowl 2015 Data (Updated)

          February 12, 2015

          NRF-Viewers-Opinions-Super-Bowl-TV-Ads-2015-v-2008-Jan2015This year's Super Bowl (which drew a record-setting TV audience) is in the rear view mirror, but research continues to emerge concerning the return on advertisers' efforts. Unlike the game itself, which actually did feature a clear winner, there are plenty of advertising "winners and losers" to be found depending on which metric is used. Read more »

          Generational Differences in Consumers’ Screen Preferences

          February 9, 2015

          MillwardBrownDigital-Yesterday-Device-Use-by-Generation-Feb2015Generational divides exist in consumers' screen preferences, finds Millward Brown Digital in recent survey results [download page] demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for activities such as checking sports scores or the weather. Read more »