Category news stream

Television

Top 10 Multi-Platform TV Websites – March 2016

April 11, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

TV Multitasking, Binge Viewing Increasingly Widespread

March 31, 2016

Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common - and almost ubiquitous - among younger age groups, it's also widespread among older generations, as more than 5 in 6 Baby Boomers and Matures report engaging in other activities while watching TV. Read more »

Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth

March 30, 2016

Deloitte-US-Consumers-Purchase-Decision-Influencers-Mar2016Source: Deloitte

    Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one's social media circle (57%) tops online reviews from a stranger (52%) and endorsements from celebrities (30%) and online personalities (30%), according to the survey of consumers aged 14 and older. Read more »

    What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?

    March 29, 2016

    Accenture-Consumer-Drivers-Company-Satisfaction-Mar2016Value, customer service, product quality and trust are among the core drivers of US consumers' satisfaction with companies, per results from Accenture Strategy's latest annual Global Consumer Pulse Survey. These are also attributes that consumers around the world feel are important for brands to embody, per recent research, and appear to be more important than product selection and personalized experiences. Read more »

    Friday Research Wrap, 3/25/16

    March 25, 2016

    ZenithOptimedia-Share-Global-Adspend-by-Medium-2018-v-2015-Mar2016Digital advertising will have well and truly overtaken TV in global ad spending by 2018 after first surpassing it next year, predicts Zenith Optimedia in its latest forecast, with the former capturing 37.7% share of global ad spend to the latter's 34.1% by 2018. Notably, while desktop internet ad spending currently is about twice as high as mobile internet ad spending, ad spending on these devices is expected to almost reach parity by 2018. Read more »

    Pharma Brands Encounter Trust Issues

    March 24, 2016

    MakovskyKelton-Consumer-Trust-Pharma-Sponsored-Websites-Mar2016Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at all, per results from a Makovsky PR and Kelton Global study [pdf]. Indeed, almost one-fifth of respondents said they would never visit a website sponsored by a pharmaceutical company to find information about a specific disease or medication. Read more »

    What’s Driving the Growth of OTT Services?

    March 22, 2016

    Digitalsmiths-Drivers-of-OTT-Service-Use-Mar2016A majority of adults in the US and Canada use at least one monthly subscription service such as Netflix or Amazon Prime to watch movies or TV shows, per results from Digitalsmiths' latest quarterly report [download page] on online video and pay-TV trends. With Nielsen data indicating that subscription video-on-demand (SVOD) services are nearing majority penetration of US households, the Digitalsmiths study offers some insights into the drivers of that growth. Read more »

    Pay-TV Cord-Cutting Accelerates in 2015

    March 21, 2016

    LRG-Pay-TV-Broadband-Subscriber-Trends-2011-2015-Mar2016Source: Leichtman Research Group (LRG)

      Notes: The largest multichannel video providers - representing about 95% of the pay-TV subscriber market - shed almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014, and means that the top providers have now lost rather than gained subscribers over the past 5 years (factoring in gains in 2011 and 2012). Read more »

      How Do US Teens Hear About New Brands?

      March 17, 2016

      Ebates-How-Teens-Adults-Hear-About-New-Brands-Mar2016Word-of-mouth (62%) edges TV ads (61%) and online ads (61%) as the leading way by which teens hear about new brands, according to a new retail-oriented survey from Ebates. The results indicate that while physical stores (58%) are among the leading methods of brand awareness for teens, social media also has a significant role to play. Read more »

      In the US, Mobile Ad Spend Forecast to Rival TV by 2020

      March 15, 2016

      eMarketer-US-Media-Ad-Spend-Share-2014-2020-Mar2016The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Instead, hidden in the eMarketer forecast appears to be a more impressive projection: mobile alone will rival TV in ad spend in 2020. Read more »