Category news stream


Are Young People Watching Less TV? (Updated – Q4 2014 Data)

March 17, 2015

Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q42014-Mar2015The latest TV viewing figures are in, and with 4 years' worth of data to examine, it's possible to see some real trends emerging in Americans' TV viewing habits. The short of it? Yes, youth as a whole are watching less TV - and 2014 appears to be the year in which those declines accelerated. Indeed, as the data in the Q4 2014 total audience report (previously cross-platform report) [download page] from Nielsen attests, the drop-off in viewing by the 18-24 demo isn't showing any signs of reversing. Read more »

SVOD Penetration Tied to Household Income Levels

March 16, 2015

Nielsen-SVOD-Broadband-Distribution-by-HHI-Mar2015Source: Nielsen [download page]

    Notes: 4 in 10 US TV homes had access to at least one subscription video on demand (SVOD) service as of November 2014, details Nielsen in a recent report that finds SVOD penetration to be "strongly income-related." Almost half of SVOD households had an income of at least $75k, per the report, for a median income of $74.9k. By comparison, only one-third of broadband households without SVOD had incomes of at least $75k, for a median of $54.8k. Separately, Nielsen notes that SVOD households are more likely than the typical TV household to be young and have children present. Read more »

    Top 10 Marketing Charts of the Month – February 2015

    March 10, 2015

    MC-Top-10-Charts-Feb-2015-EntryThis month's quick-hit set of top charts includes the following topics: smartphone penetration growth; Millennials' tech expectations; future trends impacting marketers; generational screen preferences; Boomers' spending trends; brands best meeting consumers' expectations; digital revenue drivers; B2B content marketing; and B2B frustration with vendors.

    Broadband Subs Closing the Gap With Pay-TV

    March 9, 2015

    LRG-Pay-TV-Broadband-Subscription-Trends-in-2014-Mar2015Source: Leichtman Research Group

      Notes: The top broadband providers - representing roughly 94% of the market - added about 3 million subscribers in 2014, bringing their total to 87.3 million, according to data from Leichtman Research Group. That equates to a total broadband subscriber base of around 93 million. By comparison, the top pay-TV providers - representing about 95% of the market - shed close to 126,000 subscribers, bringing their total down to 95.2 million. That equates to a total pay-TV subscriber base of roughly 100 million. The resulting subscription gap between broadband and pay-TV - of roughly 7 million - compares with a roughly 16-million gap in 2011. Read more »

      Weekend Reading, 3/6/15

      March 6, 2015

      ForbesgyroSAP-CMOs-Personal-Aspirations-Mar2015A majority (56%) of CMOs from around the world want to influence product and market strategy, and close to half aspire to influence corporate strategy, finds a new study [download page] from Forbes Insights in association with gyro and SAP that's based on a survey of 318 CMOs from around the world. The report segments CMOs into 6 distinct profiles but finds that despite their differences, CMOs are mostly united in being increasingly data-driven and aspiring to influence strategy. Read more »

      As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

      March 5, 2015

      HubEntertainmentResearch-Top-Reasons-Time-Shifting-TV-Shows-Mar2015TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there's no doubt that time-shifted viewing is on the rise, an unsurprising trend given that 3 in 4 TV households now have access to at least one on-demand service. So what does this mean for ad avoidance? Read more »

      Connected TV Owners’ Interest in TV Commerce Activities

      March 4, 2015

      DeliveryAgentNielsen-Interest-in-TV-Commerce-Activities-Mar2015Source: Delivery Agent / Nielsen

        Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them. The survey separately found that, while watching TV programs, more than 6 in 10 18-34-year-olds would be interested in getting information about new products featured in the programs. While there wasn't much generational difference in interest in TV commerce activities while watching TV ads, older respondents were less likely than their younger counterparts to want to engage during TV programs. Read more »

        US Companies With the Best and Worst Customer Experience Ratings in 2015

        March 3, 2015

        TemkinGroup-Top-and-Bottom-Cos-Cust-Experience-Mar2015Source: Temkin Group [download page]

          Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year's leader, H-E-B. Indeed, supermarkets occupied 5 of the top 12 positions this year, with retailers and fast food chains also well-represented. Those industries - plus parcel delivery services and banks - comprised the only 5 of 20 measured to average a "good" rating. Meanwhile, on the other end of the spectrum, Coventry Health Care had the worst customer experience rating, as it did last year. Internet service providers, TV service providers and health plans each received "poor" ratings on average. Read more »

          Top 10 Multi-Platform TV Websites – February 2015

          March 2, 2015

          Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

          Industries With the Worst Customer Service, According to US Adults

          March 2, 2015

          Ipsos-Industries-With-Worst-Customer-Service-Mar2015Source: Ipsos

            Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are among the least-cited in terms of bad customer service. According to the American Customer Satisfaction Index, airlines have the third-worst customer satisfaction rating of 43 industries measured. Meanwhile, a new report [download page] from Capgemini notes that fewer than 3 in 10 insurance customers globally report positive experiences. That figure is higher in the US (40.8%), though is down substantially from last year (51.3%). Read more »