Category news stream


Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow

August 25, 2016

TDG-Consumer-Screen-Activity-Aug2016Consumers' screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video's future. Legacy TV continues to be the dominant screen activity, averaging more than 31 hours a week, but future growth seems to be concentrated on social and mobile video. Read more »

Pay-TV Subscriber Losses Widen in Q2

August 23, 2016

LRG-Pay-TV-Subscriber-Trends-Aug2016The US' 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That's up from their previous Q2 loss of 545,000 subscribers in 2015, and stands in contrast to the continuing addition of broadband subscribers. Read more »

US Consumers’ Perception of the Advertising & PR Industry Worsens

August 22, 2016

Gallup-Consumer-Ratings-Industries-Sectors-Aug2016The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year's leader, the computer industry, with 66% viewing it favorably as opposed to just 7% seeing it negatively. Read more »

Digital Media Consumption Much More Highly Concentrated Among Heavy Users Than Traditional Media

August 19, 2016

Nielsen-Concentration-US-Media-Consumption-Aug2016There's a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the top 20% of users than digital media usage. That's to be expected, given that there are more users of traditional media overall. Read more »

Top 10 Multi-Platform TV Websites – July 2016

August 16, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

Top 10 Marketing Charts of the Month – July 2016

August 15, 2016

MCTop10Jul-16-EntryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths' biggest purchase influencers; most hated online ads; marketers' biggest challenge; CMOs' evolving role; the rise of social media stars; top Gen Z shopping categories; e-commerce site purchase timing; leading personalization tactics; and planned martech investments. Read more »

TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority

August 15, 2016

ClutchR2i-Top-Enterprise-Marketer-Channel-Priority-Aug2016It's not often that a survey about the future (albeit the near future) comes up with TV as the top response. But that's the case in a recent study from Clutch and R2i, which asked marketers at enterprise companies to identify their top priority marketing channel in the coming 6-12 months. Read more »

Back-to-School Stats & Research Reference

August 12, 2016

NRF-Back-to-School-Spending-Forecasts-2007-2016-Aug2016Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends - which range from mobile shopping to kids' influence on purchases - past research has shown that late August features the top shopping days. Read more »

The US Companies With the Best – and Worst – Web Experience Ratings

August 8, 2016

TemkinGroup-Top-and-Bottom-Cos-Web-Experience-Ratings-Aug2016Customer experience is a hot topic these days, and marketers around the world believe that the web experience is the most central touchpoint of the overall customer experience. Newly-released data from the Temkin Group shows which US companies are doing best in providing their customers with a satisfying website experience. Read more »

1 in 2 US Adults Say They’ll Watch Live Olympic Broadcasts

August 5, 2016

YouGov-US-Adults-Olympic-Viewing-Plans-Aug2016About half of American adults say they'll definitely (17%) or probably (32%) watch live broadcasts of the 2016 Summer Olympics that are starting today, according to a recent survey [pdf] from YouGov. Live viewing plans are highest among 18-29-year-olds (55%), Hispanics (59%), and those with at least $100k in family income (55%), per the report. Read more »