Category news stream


Top 10 Marketing Charts of the Month – October 2015

November 3, 2015

Top10Oct-EntryThis month's quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens' most important social networks; email open rates by time of day; when retailers should email consumers; B2B content marketing goals and video optimization practics; martech buying influencers; marketing's most disruptive forces; and touch points central to the customer experience. Read more »

Smart TVs Now in Almost 1 in 5 Households

November 2, 2015

Nielsen-Top-US-Markets-by-Smart-TV-Penetration-Oct2015Source: Nielsen [download page]

    Notes: Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of US households have a smart TV as of September, reports Nielsen in a new study, up from 15% in November 2014. Washington, DC (26%) ranks as the market with the broadest smart TV penetration and the largest absolute year-over-year gain (11% points). Smart TV ownership is also high in Houston (24%) and New York (24%) among others, per the report. Read more »

    Digital Streaming Media Player Use Continues to Grow

    October 30, 2015

    GfK-Streaming-Media-Players-Use-2010-2015-Oct2015Source: GfK

      Notes: Almost 1 in 5 (19% of) Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in newly-released data. Smart TVs are also growing quickly, with 19% of 13-54-year-olds using them at least monthly to watch TV and movies. As GfK notes, "the TV set will continue to be the hub for video entertainment for the foreseeable future," with the change instead being in the mix of content sources. Read more »

      Multi-Screen Video Viewers Most Receptive to Ads on Live TV

      October 22, 2015

      MillwardBrown-Attitudes-Video-Advertising-by-Device-Oct2015TV's share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a recent study [download page]. The results are based on a survey carried out among 13,500 16-45-year-olds multi-screen users (who own or have access to a TV and mobile device) across 42 countries. Read more »

      Top 10 Multi-Platform TV Websites – September 2015

      October 20, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

      Instagram Remains Teens’ Most Important Social Network; Snapchat Gains Steam

      October 20, 2015

      PiperJaffray-Teens-Most-Important-Social-Network-Oct2015Instagram continues to be at the top of the heap when it comes to teens' most important social networks, details Piper Jaffray in its latest semi-annual "Taking Stock With Teens" report. While Instagram remains popular with teens, Twitter's influence appears to be declining, and it is now challenged by Snapchat. Read more »

      Authenticity and Design: How Consumers Feel About Online Content

      October 13, 2015

      Adobe-Consumer-Likelihood-Questioning-Content-Authenticity-Oct2015A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently "unplug" from all content and devices. While most feel that content has become easier to create and more visual, levels of skepticism regarding the authenticity of content are running high, according to a recent study [pdf] from Adobe. Read more »

      US Adults’ Daily Major Media Consumption Estimates, 2011-2017

      October 12, 2015

      eMarketer-Daily-Major-Media-Consumption-2011-2017-Oct2015Source: eMarketer

        Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and a limit to the number of activities possible on mobile. Still, with time spent with traditional media generally declining, by the end of next year adults are projected to spend more time solely with mobile social media than they are with print. Read more »

        Friday Research Wrap, 10/9/15

        October 9, 2015

        AdAge-10-Priciest-Broadcast-TV-Shows-for-Advertisers-Oct2015Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at broadcast's costliest ads. Sunday Night Football has been the most expensive for several years now, with pricing gradually rising over the years. Read more »

        Top 10 Marketing Charts of the Month – September 2015

        October 8, 2015

        MC-Top-10-Sept-EntryThis month's quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths' traditional TV viewing; trust in digital brands; effective video marketing types; apps' share of mobile time; concentration of mobile app use; US media ad spend forecasts and Q2 results; and important B2B technologies. Read more »