Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.
This month's quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates by subject line length; top methods for increasing email CTRs; out-of-home media exposure; content marketing barriers; mobile-only web users; the influence of B2B sales reps; and digital ad spend share, by industry. PLUS: A bonus chart from our new study on purchase influencers.
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Customer satisfaction with pay-TV providers has fallen this year to an index score of 63 (on a 100-point scale), down from 65 last year and 68 the year prior, according to [download page] the American Customer Satisfaction Index (ACSI). The pay-TV sector now joins internet service providers (ISPs) at the bottom of the list of 43 industries tracked. Read more »
TV ads continue to lead the way among paid media in influencing Millennials' purchases, according to a newly-released study from MarketingCharts. The report - "Advertising Channels With the Largest Purchase Influence on Consumers" [download page] - details the surprising resilience of various traditional media with Millennials and other demographic groups, while also demonstrating the growing stated purchase influence of several digital advertising channels. Read more »
Source: Leichtman Research Group (LRG)
Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared past Google's $173.7 billion value (+9%). Read more »
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. Read more »
Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008. Read more »