Category news stream


US Consumers Far More Likely to Recommend OTT Than Pay-TV Service Providers

September 10, 2014

Ericsson-TV-Video-Service-Provider-Satisfaction-Sept2014Source: Ericsson ConsumerLab [pdf]

    Notes: US users of aggregated OTT on-demand and regular TV provider services are much more likely to recommend their OTT provider than their TV provider, with average Net Promoter Scores (NPS) of 39 and 12, respectively. The Ericsson ConsumerLab report links that to key satisfaction attributes, noting that consumers are significantly more satisfied with the cost of their OTT service than their traditional TV service, while scoring their OTT service's video and audio quality on par with that of their regular TV provider. Read more »

    US Pay-TV Penetration Rates, 2010-2014

    September 4, 2014

    LRG-Pay-TV-Penetration-2010-2014-Sept2014Source: Leichtman Research Group (LRG) Notes: Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010, per LRG, with the penetration rate decline mostly attributed to an increase in occupied housing with no concurrent increase in the number of pay-TV subscribers, which has remained relatively flat. Notably, the percentage of non-subscribers citing the internet or Netflix as their main reason for not subscribing has grown from 3% in 2009 to 11% this year. Meanwhile, non-subscriber rates are higher than average among TV households with annual incomes less than $50,000 (22%) and among those who have moved in the past year (22%). Read more »

    Top 10 Multi-Platform TV Websites – August 2014

    September 3, 2014

    Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

    Media Buyers Say Clients’ Primary Focus Remains Spot TV

    September 2, 2014

    STRATA-Media-Buying-Areas-of-Interest-in-Q2-Sept2014Source: STRATA

      Notes: A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV, with interest in spot TV the highest in 22 quarters of the survey. Compared to last year, a higher share of agencies surveyed also point to spot TV as a primary medium of interest, while fewer cite the internet and digital media. Those trends run in opposition to the trajectory of US ad spending in Q2, though they may be related to political ad spending. Read more »

      Top 10 Marketing Charts of the Month – August 2014

      August 29, 2014

      MarketingCharts-Top-10-Charts-of-August-2014-entryThis month's quick-hit set of top charts includes the following topics: marketers' changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing's effectiveness; the most-desired brand video types; social's growing impact on TV; and consumer spending patterns by category and generation. Read more »

      US Ad Spending Forecast to Reach New Peak Next Year

      August 28, 2014

      MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL

        Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year's ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates. Read more »

        How is the Marketing Media Mix Changing?

        August 19, 2014

        CMOCouncil-Marketers-Changing-Media-Mix-Aug2014Digital channels are beginning to rank among the top-budgeted areas of marketers' program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend, outweighing TV advertising as well as lead generation and thought leadership (including content syndication). As expected, the biggest changes in the works are reserved for digital channels. Read more »

        Top Cable Companies Now Have More Broadband Than Pay-TV Subscribers

        August 19, 2014

        LRG-Broadband-Pay-TV-Subs-in-Q2-Aug2014Source: Leichtman Research Group (LRG)

          Notes: After threatening to top the number of pay-TV subscribers last year, the number of cable companies' broadband subscribers finally reached that milestone during Q2, per LRG data. Overall, though, the number of US broadband subscribers (85.9 million) boasted by the top providers trails the number of pay-TV subscribers (95.5 million) enjoyed by the top providers, as cable providers have a larger share of the broadband than pay-TV market (which has gradually been shifting to telephone providers). Read more »

          Consumers’ Typical Music Listening Sources

          August 15, 2014

          Nielsen-Music-Listening-Sources-Aug2014Source: Nielsen [download page]

            Notes: Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They're more likely to typically listen to internet/streaming radio services, on-demand video streaming and on-demand audio streaming, while being less likely to tune in to regular AM/FM radio. Even so, they spend more annually on CDs ($13) than digital albums ($10) and reserve the largest share of their music-related budgets for live events, spending an average of $50 on live music annually. Study results also suggest brands can engage with multicultural consumers via music sponsorships.
              Related: Gen Z Turns to Newer Platforms for Music Discovery

              Who’s Using Snapchat?

              August 13, 2014

              comScore-Snapchat-Penetration-Growth-Apr2013-Jun2014-Aug2014It's well established that Snapchat is more popular with youth, but new data from comScore and CivicScience [pdf] offer some updated figures relating to Snapchat's popularity. According to comScore's numbers, Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%). And while Snapchat's popularity does tail off among older smartphone users, it has still been growing quickly. Read more »