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Top 10 Marketing Charts of the Month – June 2016

July 7, 2016

MCTop10Jun-16-EntryThis month's quick-hit set of top charts includes the following topics: media marketing sizing; print newspaper trends; email response rates by hour; social media marketing trends; Facebook ad benchmarks; elements of a great e-commerce site and a great customer experience; youth and word-of-mouth; loyalty program satisfaction drivers; and effective content marketing tactics. Read more »

Traditional TV Viewing: What A Difference 5 Years Makes

July 5, 2016

Nielsen-Traditional-TV-Weekly-Viewing-Trends-Among-18-24-Q12011-Q12016-Jul2016[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen have been issued,┬ásuch that we now have more than 5 years' worth of quarterly data on Americans' traditional TV viewing habits. As has been well established at this point, youth as a whole are watching less traditional TV. Does this latest study [download page], covering Q1 2016, have anything new to offer by way of trends? Let's take a look.. Read more »

These Are America’s 10 Largest Advertisers

July 5, 2016

AdAge-Top-10-US-Advertisers-in-2015-Jul2016America's 200 largest advertisers increased their total US ad spending in 2015 by 3.6%, accelerating their growth from a more modest 2% gain in 2014, per new data from Ad Age. The report is based on calculations of advertisers' spending on measured and unmeasured media, with Procter & Gamble (P&G) again topping the list. Read more »

13 Marketing Stats to End Your Week With

July 1, 2016

Totango-Top-Priorities-Customer-Success-Teams-Jul2016The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000 customer success professionals. Read more »

Adults Say They Turn to YouTube For Branded Video Content

June 30, 2016

YouTubecomScore-YouTube-Preferred-Destination-by-Content-Type-Jun2016It's hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it's also adults' preferred choice for watching videos uploaded by brands, according to a study commissioned by Google and released by comScore and YouTube. Read more »

Here Are the Top Reasons Why News Consumers Install Ad Blockers

June 29, 2016

ReutersInstitute-News-Consumers-Main-Reasons-Installing-Ad-Blockers-Jun2016News consumers who use ad blockers primarily install them because they're fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute's 2016 "Digital News Report" [pdf] attest, privacy and site performance are also key considerations. Read more »

4 in 10 US Households Own An OTT Streaming Device

June 27, 2016

comScore-Connected-Device-Household-Penetration-Jun2016The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are almost ubiquitous in today's households, the data shows that streaming devices (39%) have solid penetration levels. Read more »

US Adults Spend More Time Listening to the Radio Than Using Social Networks

June 20, 2016

eMarketer-Daily-Major-Media-Consumption-2012-2018-June2016Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. At least that's per eMarketer's media consumption estimates, the latest of which also show that radio remains resilient in the face of the increasing time spent with digital media. Read more »

How Much Should Consumer Time Factor Into Media Spending?

June 16, 2016

EconsultancyDatalicious-Time-Spent-Media-Spending-Variable-June2016Consumers' media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker's annual State of the Internet presentations compares time spent with media channels against spending on those channels. While this slide is often used as an argument for increased spending on mobile, is it a good comparison to make? Read more »

Almost 2 in 3 Connected Device Owners Find Mobile Ads Annoying

June 15, 2016

Nielsen-Attitudes-to-Mobile-Ads-June2016Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they're more than 5 times as likely to agree (67%) as disagree (13%) that mobile ads are annoying/intrusive. Read more »