Full-screen video and social video are considered the most effective app install formats by developers of the 100 top-grossing apps, according to the latest semi-annual study from AdColony. The report indicates that video continues to become a more important format for app publishers, who are pouring more budgets into this channel to achieve their campaign objectives. Read more »
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the study indicates that marketers are most apt to consume media via newspaper websites (71%), Facebook (56%) and news aggregators (55%). Read more »
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Healthcare industry spending on measured media grew by 11.7% year-over-year in 2015 to reach $9.7 billion, a new record, per a recently-released report [download page] from Kantar Media and Ad Age. Pharma ad spending seems to be driving the industry increases, with pharmaceutical ads accounting for more than 60% of all industry spending. Read more »
This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile shopping obstacles; B2B content marketing trends; conversion rate optimization methods; most-used analytics tools; and brand loyalty leaders. Read more »
Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. Read more »
Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there's been one medium in which ad spending focused on black audiences has markedly grown: broadcast TV. Read more »
Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their favorite social platform, well ahead of the next-closest competitor, Instagram (24%). Read more »
Ace Metrix has released its list of Q3's top "breakthrough" ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer surveys - and it increasingly appears as though ad length is not a turn-off. Read more »
America's affluent population continues to grow in size and median income, according to the latest Ipsos Affluent Survey, which examines the 31% of US adults living in households with at least $100,000 in annual income. The report shows that while affluents are growing more attuned to digital media, traditional media types also remain influential. Read more »
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.