Category news stream


Top 10 Multi-Platform TV Websites – May 2015

June 9, 2015

Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

Top 10 Marketing Charts of the Month – May 2015

June 9, 2015

MCTop10May-EntryThis month's quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates by subject line length; top methods for increasing email CTRs; out-of-home media exposure; content marketing barriers; mobile-only web users; the influence of B2B sales reps; and digital ad spend share, by industry. PLUS: A bonus chart from our new study on purchase influencers.

Pay-TV Customer Satisfaction Drops Again, Now Lowest-Rated of 43 Industries

June 8, 2015

ACSI-Customer-Sat-Pay-TV-Providers-Jun2015Customer satisfaction with pay-TV providers has fallen this year to an index score of 63 (on a 100-point scale), down from 65 last year and 68 the year prior, according to [download page] the American Customer Satisfaction Index (ACSI). The pay-TV sector now joins internet service providers (ISPs) at the bottom of the list of 43 industries tracked. Read more »

Which Advertising Channels Have the Biggest Purchase Influence on Millennials?

June 2, 2015

MCDebrief-Ad-InfluenceTV ads continue to lead the way among paid media in influencing Millennials' purchases, according to a newly-released study from MarketingCharts. The report - "Advertising Channels With the Largest Purchase Influence on Consumers" [download page] - details the surprising resilience of various traditional media with Millennials and other demographic groups, while also demonstrating the growing stated purchase influence of several digital advertising channels. Read more »

Media Consumption Trends, 2010-2017

June 2, 2015

ZenithOptimedia-Global-Media-Consumption-Trends-Jun2015Source: ZenithOptimedia

    Notes: Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates released by ZenithOptimedia. Exposure to outdoor advertising was the only traditional medium to show an increase during that 5-year period, of 1.2%, with time spent with TV (-6%), print newspapers (-25.6%) and print magazines (-19%) all declining. Nevertheless, TV still dominated global media consumption last year at an average of 183.9 minutes per day, 68% higher than internet consumption (109.5 minutes/day). Read more »

    Majority of US Households Now Have a TV Connected to the Internet

    June 1, 2015

    LRG-Internet-Connected-TV-Penetration-and-Viewing-2010-2015-Jun2015Source: Leichtman Research Group (LRG)

      Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device (such as Roku or Apple TV), continuing a climb from 49% last year and 44% the year prior, according to LRG. The study also finds that 29% of US adults watch video on connected TVs at least weekly, up from 24% last year, and that 52% of households have a subscription video-on-demand (SVOD) service from one of the major providers, a figure considerably higher than Nielsen's 42% estimate in February. Read more »

      Weekend Reading, 5/29/15

      May 29, 2015

      BrandZ-10-Most-Valuable-Global-Brands-May2015Apple is back on top as the world's most valuable brand, according to the 10th annual "BrandZ Top 100 Most Valuable Global Brands" report from WPP and Millward Brown. With a total brand value of almost $247 billion, representing a 67% year-over-year rise, Apple soared past Google's $173.7 billion value (+9%). Read more »

      Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities

      May 26, 2015

      OAAA-Media-Exposure-Before-Smartphone-Activities-May2015Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. Read more »

      Consumers’ Spending Trends, by Category

      May 22, 2015

      Gallup-Consumer-Spending-Trends-in-Q12015-May2015Source: Gallup

        Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending are retirement investments (17%), consumer electronics (18%) and travel (19%), suggesting, per Gallup, that "Americans continue to spend more on things they need, but not on things they want." Read more »

        Pay-TV, Broadband Subs Continue Moving in Opposite Directions

        May 20, 2015

        LRG-Pay-TV-Broadband-Subscription-Trends-in-Q12015-May2015Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, bringing their total to 88.5 million. Cable companies had a particularly strong quarter, with a net gain of slightly more than 1 million subscribers, their largest net add since Q1 2008. Read more »