This month's quick-hit set of top charts includes the following topics: trust in advertising and various content sources; teens' most important social networks; email open rates by time of day; when retailers should email consumers; B2B content marketing goals and video optimization practics; martech buying influencers; marketing's most disruptive forces; and touch points central to the customer experience. Read more »
Source: Nielsen [download page]
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TV's share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a recent study [download page]. The results are based on a survey carried out among 13,500 16-45-year-olds multi-screen users (who own or have access to a TV and mobile device) across 42 countries. Read more »
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Instagram continues to be at the top of the heap when it comes to teens' most important social networks, details Piper Jaffray in its latest semi-annual "Taking Stock With Teens" report. While Instagram remains popular with teens, Twitter's influence appears to be declining, and it is now challenged by Snapchat. Read more »
A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently "unplug" from all content and devices. While most feel that content has become easier to create and more visual, levels of skepticism regarding the authenticity of content are running high, according to a recent study [pdf] from Adobe. Read more »
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot, details Ad Age in its annual look at broadcast's costliest ads. Sunday Night Football has been the most expensive for several years now, with pricing gradually rising over the years. Read more »
This month's quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths' traditional TV viewing; trust in digital brands; effective video marketing types; apps' share of mobile time; concentration of mobile app use; US media ad spend forecasts and Q2 results; and important B2B technologies. Read more »