Category news stream


Adults’ Weekly Media Use, by Race/Ethnicity

January 15, 2016

Nielsen-Weekly-Media-Use-by-Race-Ethnicity-Jan2016Source: Nielsen [download page]

    Notes: Black adults watch almost three times more TV on a weekly basis than Asian-American adults, says Nielsen in its latest Comparable Metrics report covering Q3 data. The report finds that while Black adults spend the most time on tablets (app and web), Hispanics are the heaviest smartphone internet consumers, outpacing the other races and ethnicities particularly in streaming audio and social networking time.
      Related: US Media Audience Demographics

      Data-Driven Marketing and Advertising: Spending and Performance in 2015

      January 13, 2016

      WinterberryGroupGlobalDMA-Data-Driven-Spending-Performance-by-Channel-in-2015-Jan2016Source: Winterberry Group / GlobalDMA [download page]

        Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets, with almost 3 in 4 reporting confidence in the value of data-driven marketing and advertising (DDMA) and its prospects for future growth. Social media management and content was the channel with the largest spending growth and performance change in 2015, per respondents. Read more »

        Sizing Up the US Media Universe Across Devices

        January 12, 2016

        Nielsen-US-Media-Reach-in-2015-Jan2016Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the timing of the report doesn't provide for direct year-over-year comparisons to last year's installment, there are some trends to be found from the latest release. Read more »

        Media Inflation Estimates for 2016

        January 11, 2016

        HavasMedia-Media-Inflation-Trends-Jan2016Source: Havas Media [pdf]

          Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a recent report from Havas Media, which projects a 1% increase for both online video and mobile. Among traditional media, both spot TV (+13%) and spot radio (+3%) are expected to see stronger CPM growth this year due to election year political ad spending. Read more »

          Top 25 Marketing Charts of 2015

          January 5, 2016

          Top25-2015-Entry2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising trends; a focus on generations; digital marketing; B2B; customer experience; retail & e-commerce; and future trends. Read more »

          Top 10 TV Advertising Brands of 2015

          January 5, 2016

          AceMetrix-Top-TV-Advertisers-of-2015-Jan2016Source: Ace Metrix

            Notes: Google continues to air creative ads on national TV, according to Ace Metrix's latest rundown of the "Brands of the Year," which lists the brands that aired the most effective ads in relation to their competition. Google - the brand of the year in 2013 and the top advertiser in the Software & Websites category again last year - topped its category again in 2015, outperforming the average brand Ace Score by 20%. Read more »

            Pay-TV Penetration, by Age and Income

            December 28, 2015

            Pew-Pay-TV-Penetration-by-Age-and-Income-Dec2015Source: Pew Research Center's Internet & American Life Project [pdf]

              Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the remaining 9% say they have never had pay-TV, according to the Pew Research Center. Not surprisingly, youth (18-29) are the least likely to subscribe to pay-TV services (65%), as almost 1 in 5 (19%) say they've cut the cord and another 1 in 6 (16%) report being cord-nevers. Read more »

              Google’s Top Trending Searches of 2015, and Other Year-in-Review Lists

              December 22, 2015

              Google-Top-Trending-Searches-in-2015-Dec2015Lamar Odom - the former NBA star and more recent subject of a reality TV series - emerged as the top trending search of the year both in the US and globally, says Google in its year in review. Unlike last year, when news events figured prominently in the top 10 trending searches, only the Paris attacks made this year's list, which was otherwise heavy on movies and personalities. Read more »

              US Ad Spend Trends, by Medium, in Q3 2015

              December 22, 2015

              KantarMedia-US-Ad-Spend-Trends-in-Q3-Dec2015Source: Kantar Media

                Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types monitored saw a dip in spending year-over-year. Among traditional media, radio and outdoor again were the bright spots, while print continued its decline. Kantar provides explanations for several of the results: Read more »

                Pay TV Subscribers’ Use of TV Everywhere, by Offering

                December 21, 2015

                GfK-Monthly-TVE-Use-by-Offering-Dec2015Source: GfK

                  Notes: A slight majority - 53% - of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK, with this being up from 43% in 2012. Not surprisingly, use of TVE services is higher among Gen Y (13-35) than other generations, with usage slightly higher for TV network services than signal provider offerings. Read more »