Category news stream


Video Consumption, Ad Dollars Continue to Favor TV Over Digital

April 23, 2015

eMarketer-TV-vs-Digital-Video-Time-Ad-Spend-Apr2015 Source: eMarketer

    Notes: While TV's share of adults' daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults' daily major media time, while raking in slightly more than 40% of media ad dollars. And while consumption of - and ad spending on - digital video has been rising quickly, digital is expected to pull in just 4.4% of ad spend versus its 10.9% share of adults' media consumption this year. Read more »

    Senior Digital Marketers’ Top Priorities and Challenges

    April 21, 2015

    Experian-Senior-Digital-Marketing-Leaders-Top-Priorities-Apr2015Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is surprisingly not viewed as much of a priority. Read more »

    US Adults’ Daily Major Media Consumption Estimates, 2011-2015

    April 20, 2015

    eMarketer-Daily-Major-Media-Consumption-2011-2015-Apr2015Source: eMarketer

      Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer's latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults' daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year's end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers' purchases. Read more »

      Weekend Reading, 4/17/15

      April 17, 2015

      AceMetrix-Top-TV-Advertisers-in-Q12015-Apr2015Five national TV ads scored at least 20% higher than their respective categories' 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android's "Peaceful Co-Existence" spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the norm were Super Bowl ads, with Budweiser's "Lost Dog" performing well in the beer category and McDonald's "Pay With Lovin'" topping the QSR category. Likeability was a common trait behind all the Super Bowl spots that topped their respective categories. Read more »

      Top 10 Marketing Charts of the Month – March 2015

      April 7, 2015

      MC-Top-10-Charts-Mar-2015-EntryThis month's quick-hit set of top charts includes the following topics: youth and TV/video; reasons for using Facebook and Twitter; mobile share of site traffic; ad spend trends in 2014; top-rated brands for CX; how marketers are optimizing CX; digital channel ROI measurement; most effective content marketing types; and B2B channel mix selection criteria.

      Top 10 Multi-Platform TV Websites – March 2015

      April 6, 2015

      Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately. Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.

      Globally, 6 in 10 Say Biggest Screen is Best Screen For Video Viewing

      April 6, 2015

      Nielsen-Consumers-Video-Viewing-Preferences-Apr2015Source: Nielsen [download page]

        Notes: Some 65% of online consumers surveyed in 60 countries around the world strongly or somewhat agree that they prefer watching video programming live, and 63% think that the biggest screen is the best screen for watching video programming, according to a recent Nielsen report. Still, respondents are drawn to the convenience of mobile video, with 6 in 10 agreeing that watching video programming on their mobile device is convenient, and mobiles emerging as the preferred screens for watching video outside the home. Notably, both Gen Z (15-20) and Millennials (21-34) respondents who watch video at home said they were more likely to use a computer than a TV to do so. Read more »

        Sizing Up US Media Reach

        March 30, 2015

        Nielsen-US-Media-Reach-Mar2015Source: Nielsen

          Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month. Read more »

          The Most – and Least – Trusted Companies in America

          March 27, 2015

          TemkinGroup-Top-and-Bottom-Cos-Trust-Ratings-Mar2015Source: Temkin Group

            Notes: Of 293 organizations measured across 20 industries, just 6% earned "excellent" (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned "good" (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance and credit card businesses. Meanwhile, 9% of the companies measured had "very poor" (below 40%) ratings and another 22% were rated as "poor" (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Read more »

            Why Do Millennials Use Facebook and Twitter?

            March 24, 2015

            MediaInsightProject-Millennials-Main-Reasons-Facebook-Twitter-Use-Mar2015More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. The survey finds that Millennials have different reasons for using each platform, with Facebook use driven primarily by a desire to keep current with friends' lives and Twitter use more to see what's "trending." Read more »