October 7, 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 5 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Figures are for browser-based visits across personal computers, tablets and mobile phones, excluding in-application browser use.
October 7, 2014
Source: Altman Vilandrie & Company
: Table ownership increased from 40% in 2013 to 50% in this year's study, finds Altman Vilandrie & Company, while the proportion of consumers watching TV or movies on tablets on a weekly basis has grown from 17% to 26%. The report also notes that smartphone video viewers are a valuable segment, with the vast majority viewing paid online video weekly. Interestingly, only about 5% of TV households don't subscribe to cable TV as a result of online video, and more than 6 in 10 non-subscribers under age 35 plan to subscribe to cable in the next 5 years. Read more »
More in our free newsletter
Subscribe now to keep up with Television trends and other useful marketing and media data. Get our clear charts and concise research summaries in your inbox, in an easy-to-read format on any device.
October 6, 2014
Traditional media remains a significant part of the local marketing mix, but adoption of the various tactics on offer is hindered by cost, finds BrandMuscle [download page] in a recently-released study. Results from the survey also indicate that digital marketing, while scoring high satisfaction rates, tends to be seen as too complicated or time consuming by those not using it. Read more »
October 3, 2014
This month's quick-hit set of top charts includes the following topics: youth and TV; Millennials' word-of-mouth, top-rated brand attributes, and content sharing channels; digital's impact on the path to purchase and most effective tactics; top search ranking factors; most influential brand communications; and affluents' top spending categories.
September 30, 2014
Source: G/O Digital [download page]
: Digital circulars have more of an influence on parents' in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip and add deals (like coupons) digitally to their loyalty cards, and that a majority of mothers (79%) and fathers (60%) are more likely to purchase a food or beverage item at their local supermarket when a digital circular provides deals/offers that are locally relevant and personalized. Read more »
September 29, 2014
US Netflix subscribers' total streaming hours have almost tripled from 1.8 billion in Q4 2011 to 5.1 billion in Q2 2014, reports The Diffusion Group (TDG), and per-subscriber streaming internationally has increased from 28.3 to an estimated 46.6 hours per month. But while the typical Netflix user might be streaming for one-and-a-half hours per day, American users surveyed by GfK say their consumption of regular TV is unaffected. Read more »
September 26, 2014
Source: Digital TV Research [pdf]
: The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million, according to a Digital TV Research forecast that covers 51 countries. The forecast notes a shift in the methods by which TV sets will be connected: while gaming consoles represented 51% of the total in 2010, by 2020 they will only represent about one-fifth of connections. The number of smart TVs, meanwhile, is expected to triple between year-end (124.4 million) and 2020 (346.3 million) and be the primary connected device, at 36% share of the total. Read more »
September 25, 2014
: The forecasts keep getting more enthusiastic for mobile, now expected to account for 42% of all additional global ad spending between 2013 and 2016 (excluding markets where ZenithOptimedia doesn't break down ad spend by medium). That translates to US $35.1 billion in new ad spending on mobile, up from an April forecast of $31.6 billion in growth
. By contrast, TV, the second-largest contributor of new global ad spend during the period, is now predicted to contribute $25.6 billion, down from $31.1 billion in the April forecast. Read more »
September 23, 2014
: Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in 2016. Despite accounting for just 2.9% share of global ad spending last year, mobile is expected to capture more advertising dollars than magazines by 2016, with 8.6% share of total spend. Separately, while desktop internet spend isn't growing nearly quite as quickly, it's projected to exceed print (magazines and newspapers combined) in ad spending share by the end of the forecast period. Read more »
September 23, 2014
: TV shows that live-tweet have a better follower growth rate than those that don't, declares Twitter, with that generally true across genres and handle (show, host, and contestant, in the case of reality shows). The study also finds that shows that live-tweeted tends to see a higher overall volume of tweets than those that did not. The results follow other studies which have demonstrated that Twitter-supported TV campaigns drive higher ROI
and that tweets have influenced ratings
for some TV episodes. Read more »