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Top Gains in Unique Visitor

Lifestyle, Pharmacy Sites Enjoyed Increased Web Traffic in March

May 3, 2013

comScore-Top10-Gaining-Web-Categories-bypercent-change-feb-mar13-Apr2013An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The data, from comScore's Media Metrix [download page], also suggests that Americans looked to the web to solve their allergy problems as Spring beckoned, with the number of visitors to pharmacy sites jumping by 23%, to 8 million. Read more »

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February Web Traffic Trends: Valentine’s Day, Super Bowl Make Their Mark

April 1, 2013

comScore-Top10-Gaining-Web-Categories-bypercent-change-jan-feb13-Mar2013The Valentine's Day holiday had many Americans going online in February to order flowers and gifts for loved ones, according to [download page] new Media Metrix data from comScore. The flowers/gifts/greetings category rose 35% to 26.4 million visitors for the month, putting it second on the list of top-gaining categories, behind tax sites (+45% to 36.9 million), which have been the top-growing category for 3 consecutive months. Read more »

Retail, Shipping Sites Were All the Rage in December

January 29, 2013

comScore-Top10-Gaining-Web-Categories-bypercent-change-nov-v-dec12-jan20139 in 10 American internet users (or 194 million Americans) visited a retail site in December, according to [download page] the latest data from the comScore Media Metrix. Retail sites represented 5 of the top 10 fastest-growing site categories in December, led by flowers, gifts, and greetings sites (+24% to 32.2 million unique visitors) and jewelry, luxury goods, and accessories sites (+18% to 29.1 million unique visitors). Read more »

Web Trends Analysis Shows Consumers Flocked to Retail Sites in November

December 21, 2012

comScore-Top10-Gaining-Web-Categories-bypercent-change-oct-v-nov-dec12An impressive 87% of the online population visited a retail site in November as the holiday season began, according to [download page] the latest data from the comScore Media Metrix. After holding down 3 of the top 10 fastest-growing site categories in October, retail site categories represented a dominant 9 of the top 10 in November, led by toys sites (+30% to 23.9 million unique visitors) and consumer electronics sites (+29% to 59.7 million unique visitors). Read more »

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Retail Sites Saw An Influx of Traffic in October

November 27, 2012

Multiple reports have indicated that consumers began their holiday shopping early this year, and the latest Media Metrix data [download page] from comScore appears to support this trend. Retail sites boasted 3 of the top 10 fastest-growing site categories for October, as consumers got an early jump on holiday shopping and shopped for Halloween. For the month, flowers, gifts, and greetings sites (31%) edged out political news sites (30%) as the top-gaining category. Read more »

Americans Looked Online For Savings in September

October 25, 2012

Americans looked to incentive sites in greater numbers last month to help them save money, according to the latest comScore Media Metrix data. The number of unique visitors to incentive sites grew by 7% month-over-month, reaching 24.6 million, the second fastest-growing category for September. Education information sites took the top spot, enjoying their yearly spike in September and gaining 9% to reach 82.5 million unique visitors. Read more »

Community Sites Saw Increased Web Traffic in July

August 27, 2012

comscore-top10-gaining-web-categories-bypercent-change-jun-v-jul-aug12.pngAmericans gravitated towards community websites in July, according to [pdf] the latest comScore Media Metrix data. Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites, which grew 18% month-over-month to 29.6 million visitors, and beauty, fashion, and style sites, which grew 11% to 85.4 million visitors. Read more »

Travel, Retail Sites Saw an Uptick in Online Traffic in June

July 24, 2012

comscore-top10-gaining-web-categories-bypercent-change-may-v-jun-july12.pngTravel site categories boasted 4 of the 10 top-gaining web categories by percentage change in June 2012, led by ground and cruise sites, which grew 9% month-over-month to 14.3 million visitors, according to [download page] comScore Media Metrix data. Hotels and resorts sites climbed to 37.4 million visitors during the month (up 8%), while travel transactions sites attracted 4.1 million visitors, and car rental sites 7.4 million, both up 5%. Read more »

Retail Sites Flourished in May

June 25, 2012

comscore-top10-gaining-web-categories-bypercent-change-apr-v-may-jun12.pngRetail site categories accounted for 4 of the 10 top-gaining web categories by percentage change in May 2012, as Americans shopped for Mother's Day and later prepared for Memorial Day barbeques, according to [download page] comScore Media Metrix data. Flowers, gifts, and greeting sites grew 23% month-over-month to 28 million visitors, while traffic to food retailer sites increased 8%, to almost 16 million. Read more »

News, Beauty And Style Dominate Top 50 Web Properties

May 25, 2012

comscoretop50aprilcategories585.jpgFive out of six US Internet users checked the news in April 2012, a growth of 12%  over March. Their second priority: Fashion/Beauty/Style, with 9% growth. Those figures [pdf] according to comScore, which has released its monthly analysis of US web activity at the top online properties based on data from its comScore Media Metrix service. Read more »