December 12, 2011
Email marketing (60%) is the program most cited by business leaders for a 2012 increase in spend, according to [pdf] a December 2011 study conducted by StrongMail in conjunction with Zoomerang. Data from the “2012 Marketing Trends Survey” indicates that more respondents plan to increase their social media budgets (55%) than their mobile or search (SEO/PPC) spend (both at 37%). By contrast, few executives expect to increase their spend on direct mail (18%), tradeshows & events (18%), or public relations (16%).
Overall, 51% of respondents plan to increase their marketing budget in 2012, compared to just 8% who expect a decrease. Read More »
August 24, 2011
About a combined seven in 10 (68%) US marketing and event professionals travel to at least one domestic event a year, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business Motivations and Social Behaviors for In-Person and Online Events” indicates 48% of respondents travel to one to two domestic events a year, while 16% travel to three to four a year and 16% travel to five or more a year.
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October 5, 2010
Print collateral is by far the most common form of marketing material produced, despite the rise of multimedia options, according to a new survey from the CMO Council.
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June 14, 2010
Most video gamers are unaware that both Microsoft and Sony have motion control video game navigation systems scheduled for release during the 2010 holiday season, according to data from The Nielsen Company.
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October 9, 2009
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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October 2, 2009
Having a “presence on social networks” is one of the top priorities for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research, conducted with InsightExpress.
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September 21, 2009
Three-fourths of marketers are planning to increase their outreach to social media in 2010, while roughly half intend to up their efforts in each of the following: SEO, email marketing, and virtual events/environments, according to recent research by Unisfair.
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September 21, 2009
For every dollar invested in business travel, businesses experience an average of $12.50 in increased revenue and $3.80 in new profits, according to a study by Oxford Economics, which one of the research’s sponsors - the US Travel Association - claims establishes the first clear link between business travel and... Read More »
