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US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

May 26, 2017

Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov's Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less this year than in the previous year, while Millennials expect to spent 12% more. Read more »

Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and delivering meaningful results from this large generation, fully half (51%) of respondents chose TV, with agencies (59%) more likely to agree than marketers (41%). Read more »

Pay-TV Customer Satisfaction Back Down to the Industry Cellar

May 24, 2017

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI's 100-point scale, tied with internet service providers (ISPs), whose aggregate score remained unchanged from last year, for the worst score among all industries measured. Read more »

Here Are Americans’ Top Financial Concerns

May 23, 2017

American adults' biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they're either very (30%) or moderately (24%) worried about this. Read more »

Security Breach Would Cause Many Youth to Lose Faith in A Company

May 22, 2017

Among the several implications of a security breach is customer loyalty. So how do so-called "digital natives" feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of American Express finds that a security breach would cause more Gen Y and Gen Z respondents to abandon a company than would better competitor rewards offers or a variety of poor digital interactions. Read more »

When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind

May 19, 2017

While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they're reminded while shopping in stores, according to data released by Nielsen. More than half of Baby Boomers (52%) say they have a specific brand in mind when making a shopping trip, compared to only one-quarter of Millennials. Read more »

Most Americans Still Prefer Saving to Spending

May 18, 2017

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last year's high of 65%, and a corresponding 5-point increase in spenders. Read more »

Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel and Tech

May 18, 2017

While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an environment where consumers prefer to save rather than spend, it looks like brand names have their biggest impact in apparel and electronics. Read more »

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

May 17, 2017

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the vast majority report listening to AM/RM radio at least as much as last year. Read more »

So How Many Millennials Are There in the US, Anyway? (Updated)

May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but -  stepping back to the big picture for a moment - how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is. Read more »