March 25, 2013
TV ad spending growth rates in the US continue to outpace the aggregate of all media, according to MarketingCharts analysis of figures both provided and publicly released by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; why TV remains the prime medium for ad spending; the segments that are growing most rapidly; and projected TV ad spending growth rates up to 2016. Read more »
March 12, 2013
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth, as Kantar's online spending estimates only include display advertising, which the report says declined by 3% for the year. (Given the recent growth trajectory of online ad spending - mainly fueled by search - it's more likely that online ad spending growth was somewhere in the double digits last year.) Read more »
March 11, 2013
Agencies may be seeing a changing media mix, but a new report confirms that TV still commands the lion's share of advertising dollars. According to the data, provided to MediadailyNews by Standard Media Index (SMI), the major agency holding companies spent 62.4% of their advertising dollars on TV in 2012. The data comes from the processing systems of 4 of the 6 major holding companies, lending it an authority not seen in other survey-based research. Read more »
January 15, 2013
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion. But how much TV is being watched live, as opposed to later the same day or on another day? Nielsen's latest cross-platform report [download page], covering Q3 2012, details the breakdown, for broadcast, cable, and syndicated TV, finding that broadcast is most likely to be time-shifted. Specifically, 87.2% of broadcast TV was viewed live, compared to 93.3% for cable and 94.4% for syndication. Read more »
December 13, 2012
US ad spend grew 7% year-over-year in Q3, finds Nielsen, basing its analysis on spending across TV, magazine, newspaper, radio, outdoor, FSI coupon, and internet display media. The automotive sector shelled out $2.7 billion for the quarter, a 26% year-over-year increase, and more than double the outlay of the next-largest spenders, quick service restaurants ($1 billion; up 14%), and automotive dealerships ($1 billion; up 22%). Read more »
September 11, 2012
US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1's 2.9% year-over-year increase, according to September 2012 figures from Kantar Media. For the first half of the year, expenditures increased by 1.9% to $67.1 billion. (Online spending estimates only include display advertising). Read more »
September 7, 2012
Most regular users of Netflix (those who use it on at least one platform monthly) say that their Netflix viewing has no effect on their consumption of various program genres on regular TV, per results from a GfK study released in September 2012. In fact, these Netflix users are more likely to say that their Netflix viewing has a positive rather than negative impact on their regular TV content consumption. Read more »
June 19, 2012
US advertising spending increased 2.6% year-over-year in Q1 to $32.9 billion, rebounding after a 1% decline in Q4, according to June 2012 figures from Kantar Media. Spending among the 10 largest advertisers was $3.92 billion, representing a 5.5% decrease compared to the previous year. Read more »
May 9, 2012
TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined 0.5% to move them into a virtual spending tie ($21 billion and $21.1 billion, respectively). Spanish language network TV and Spanish language cable TV grew 24% and 16%, respectively, combining to hold almost 6% of total TV spending. Read more »
February 28, 2012
Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media impression about a TV show, while 17% have begun to watch a show because of a social impression. Of those, the most popular reasons for beginning to watch the show were because people had good things to say (76%), the topics or storylines were interesting (64%), they like to watch what others watch (13%), and because it sounded controversial (8%). Read more »
