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European Display Ad Market Goes Programmatic

European Display Ad Market Goes ProgrammaticHalf of European digital display ad spending is traded programmatically.September 18, 2017

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad... READ MORE
How Independent Podcasters Are Making Money

How Independent Podcasters Are Making MoneyPodcasters are less likely to make money from advertising than bloggers and video creators.

Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences. But as it turns out, independent podcasters are most likely to be making money by selling their own services (63%) and products (62%), per... READ MORE
Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on DesktopDesktop viewability rates improved slightly, with direct buys outperforming programmatic deliveries.September 15, 2017

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target... READ MORE
User Retention Still the Key Challenge for App Marketers

User Retention Still the Key Challenge for App MarketersRemarketing is becoming more popular with app marketers.September 12, 2017

App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download page]. But focusing their marketing on acquisition may be... READ MORE
Ad Buyers Gravitate to Programmatic Audio With Efficiency, Targeting in Mind

Ad Buyers Gravitate to Programmatic Audio With Efficiency, Targeting in MindMost won't distinguish between broadcast and digital platforms when buying audio.September 11, 2017

Three in 10 ad buyers are using programmatic platforms for radio and digital audio today, and another 57% would like to in the next 12 months, according to a report from WideOrbit. As a result, two-thirds of buyers expect to spend more on programmatic audio... READ MORE

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