Category news stream

Advertising Trends > Creative & Production

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience

February 3, 2017

When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver. Personalized content, meanwhile, is the least important of 5 factors ranked by the most than 1,100 US online shoppers surveyed. Read more »

How Should You Advertise to Gen Z?

January 18, 2017

Millward Brown has released its latest annual AdReaction study, measuring consumer attitudes and receptiveness to advertising via a survey of almost 24,000 Gen Z (16-19), Gen Y (20-34) and Gen X (35-49) consumers in 39 countries. The study finds that while these generations share some attitudinal similarities - such as preference for traditional over digital advertising formats - they also offer up some distinctions. Read more »

How Consumers Think Brands Can Use Virtual Reality For Marketing

January 17, 2017

Despite a high degree of interest in using virtual reality to watch movies, there's not much interest on the part of consumers when it comes to brands and advertisers using virtual reality (VR) to provide exclusive content and trailers, finds YuMe [download page] in a survey of more than 800 adults aged 18-54. But, there's reason to believe that virtual reality can be used effectively to demo products. Read more »

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »

For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of Disruption

January 6, 2017

Marketers may be too interested in the concept of relevance, at least when it comes to mobile advertising, according to a recent Celtra-commissioned study [download page] conducted by Forrester Consulting. As the report reveals, brands believe that relevance is the most important factor in creating a better user experience with ads. But for smartphone owners it takes a back seat to the level of disruption the ad has on their current activity. Read more »

5 Charts to Inform Your Mobile App Marketing in 2017

December 28, 2016

Mobile apps' influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. Read more »

How Tolerant Are Online Video Viewers of Buffering, and Ads?

December 28, 2016

More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among the heavier consumers of digital video content. Read more »

Very Few Americans Trust Advertising Practitioners’ Honesty

December 27, 2016

When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly. But advertising practitioners? That's a different story. In fact, just 11% of adults rate advertising professionals highly for their honesty and ethics, according to Gallup's latest research on this topic. Read more »

What Consumers Want From Branded Content

December 23, 2016

Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study [download page] from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes consume branded content. Read more »