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Advertising Trends Articles
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Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
5 Points About US Podcast Advertising in 2023
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow
7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Brand and Marketing Strength Are Important Considerations for Financial Analysts
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
Advertisers Estimate Wrong Ad Creative Served to Wrong Consumers About 25% of the Time
Correcting this could increase ROI by an estimated 29%, according to advertisers.
6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue
Top performers – who have been even more successful in generating sales from content – attribute their effectiveness to knowing their audience.
How Do US Adults Use TikTok?
A subset of highly active users are responsible for the vast majority of content.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
What Matters Most to Agencies When Executing YouTube Campaigns?
Brand suitability is rising as an objective, though brand safety and ad performance continue to be paramount.
Digital Media Experts Foresee Serious Challenges with Social Media This Year
Social media is the environment considered most vulnerable to brand risk and ad fraud, by a wide margin.
High Costs Proving A Key RMN Challenge
Limited activation options are also a recurring issue.