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Advertising Trends > Programmatic & Real-Time Bidding

Top 10 Marketing Charts of the Month – May 2017

June 7, 2017

This month's quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts & KPIs; B2B digital priorities; inbound marketing challenges; and programmatic's "tech tax." Read more »

Concerns With Fake News Lead Some Programmatic Advertisers to Reconsider Open Exchanges

June 5, 2017

Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll in announcing the results of a recent survey. More than 9 in 10 plan to take some kind of action to tackle the problem, per the report. Read more »

Demand-Side “Tech Tax” Takes 28 Cents From An Advertiser’s Programmatic Dollar, ANA Says

May 24, 2017

In what it says is an attempt to establish some "accountability and transparency in programmatic media," the ANA has released a report [download page] in which it estimates how the flow of spending from advertisers moves through the supply chain to an exchange. The bottom line? The data it analyzed revealed that 28 cents of every dollar spent by advertisers gets eaten up by the demand side's "tech-tax." Read more »

Majority of TV Dollars to Soon Be Traded Programmatically, Advertisers Predict

May 11, 2017

There'll be an inflection point in TV buying in the near future, a majority of TV and digital video advertisers predict. In fact, some 64% of decision-makers surveyed by Videology and Advertiser Perceptions [download page] believe that within the next 3-5 years more than half of TV buying industry-wide will be done programmatically. Read more »

The Biggest Challenge for Video Advertising Today is the Consumer Experience

April 12, 2017

Video advertising may be one of the most difficult channels to measure for ROI, but a new FreeWheel study [download page] says there's a bigger problem: the ad experience. At least that's the (slight) consensus among the people who should have some thoughts about this - decision-makers who've spent at least $1 million on video ads in the past year. Read more »

US Display Ad Viewability Benchmarks, by Unit, in H2 2016

April 10, 2017

Viewability continues to be a key concern for media buyers when planning digital campaigns. So what percentage of display impressions in the US actually are in view for at least 1 second? Integral Ad Science (IAS) dug into the data [download page] from its platform to reveal viewability benchmarks for various ad units. Read more »

How Much Riskier is Programmatic Than Direct Publisher Buys?

April 7, 2017

There's been a lot of talk lately about brand safety, owing in part to brands' ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent research. So how much riskier is it to buy programmatically than direct? Integral Ad Science (IAS) reviewed its data from H2 2016 to provide some answers in its latest Media Quality Report [download page]. Read more »

Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments

March 24, 2017

The vast majority (81%) of programmatic digital ad buyers agree that ensuring a "brand safe" environment for advertising is a high priority, and an equal proportion feel that in today's fragmented digital landscape, using brand safe, trusted environments is more important than ever, per a Trusted Media Brands report [download page] that's timely given the recent furor involving Google brand safety. Read more »

Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market

March 24, 2017

US native digital display ad spending is predicted¬†to¬†continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority share of all digital display ad spending this year, per the forecast.. Read more »

Where Are Performance Marketers Finding Challenges And Opportunities?

March 8, 2017

Marketers are allocating greater resources to target mobile users, according to a report from AdRoll [download page], which surveyed more than 1,300 marketers with heavy digital marketing spending. While the report suggests that mobile retargeting budgets are on the upswing, marketers are facing several mobile advertising challenges. Read more »