Digital media experts are more likely to be transacting audio ads programmatically than to be engaging in direct buying and selling.
Programmatic & RTB Articles
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The Main Drivers of Identity Use in Advanced TV
Precision is critical or very important compared to reach in planning advanced TV campaigns.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Programmatic Video Ad Spending Becoming Big Business
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Programmatic Video Ad Spending Becoming Big Business
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.