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Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 Years

Facebook’s ARPU in the US and Canada Has Doubled in the Past 2 YearsFacebook's ARPU in the US and Canada will likely hit $20 in Q3.July 27, 2017

Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017, according to the social network’s latest earnings release [pdf]. Though it has warned of... READ MORE
Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption Peaks

Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption PeaksGlobal video ad spending on fixed devices is expected to marginally decline over the next couple of years.July 21, 2017

Global ad spending on video will increase by 23% this year to $27.2 billion, predicts Zenith in its latest forecast. The forecast calls for video viewing on fixed devices to reach its peak this year. This year, fixed devices (smart TVs, desktops and laptops)... READ MORE
US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021Media advertising market sizing and spending outlook for digital, TV, magazines, radio, newspapers, out-of-home, video games, and cinema.July 10, 2017

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our... READ MORE
Podcast Ad Spending to Almost Double: Who’s the Target Audience?

Podcast Ad Spending to Almost Double: Who’s the Target Audience?Podcast listeners represent an attractive audience for advertisers.July 6, 2017

Podcast advertising spending grew by 72% year-over-year in 2016 to reach $119 million, and is expected to grow by another 85% this year to hit $220 million, according to a report [pdf] from the IAB and PwC. Advertisers are chasing after a growing and... READ MORE

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