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Advertising Trends > Spending & Spenders

These Charts Show How Facebook’s Ad Revenue Growth is Far Outpacing its Audience Growth

May 12, 2017

We recently reported on Facebook's growing average revenue per user (ARPU), which Ampere Analysis notes has increased sixfold in the US between 2012 and 2016 (to almost $20). We decided to take a look at Facebook's earnings reports from another perspective, comparing ad revenue growth worldwide with audience growth to show just how much the marketing community has embraced Facebook advertising. Read more »

Audience Monetization: Who’s Doing it Best? (Hint: Google > Facebook)

May 10, 2017

Google alone commands around 15% of the world's media advertising revenues, an extraordinary figure. Facebook is the second-largest media owner, according to a recent analysis, itself capturing about 5% of worldwide media ad spend. How are they doing so well? They're monetizing their audiences better than other online properties, per estimates from Ampere Analysis. Read more »

These Companies Are the World Heavyweights in Media Advertising Revenues

May 5, 2017

Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That's almost double their share from 2012 (11%), as they've hogged almost two-thirds (64%) of global ad spending growth in that period. Read more »

Mobile Gains Primacy in US Digital Advertising: 3 Takeaways

May 3, 2017

By now you've probably heard the news: in their latest internet advertising revenue report [pdf] - covering 2016 - the IAB and PwC have revealed that mobile (finally) captured a majority share of advertising revenues. Here are 3 takeaways from the report's findings. Read more »

Global Luxury Ad Market Set to Recover

April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year and a further 3.9% next. Read more »

The US Out-of-Home Ad Market Continued to Grow Last Year

April 11, 2017

US out-of-home advertising revenues increased by 3.1% last year to reach $7.6 billion, per the Outdoor Advertising Association of America (OAAA). While the growth rate for 2016 didn't match the 2015 figure of 4.6%, out-of-home advertising has now grown for 27 consecutive quarters. Read more »

Marketers More Confident Measuring ROI From Paid Search & Email Than Other Digital Channels

April 5, 2017

Measuring the ROI of marketing and advertising efforts has been a consistent obstacle for some time, brought to light by greater pressures from the C-suite to prove marketing's value. Digital advertising - for all its growth - hasn't been spared this challenge, but some channels seem easier to measure than others. Indeed, respondents to SEMPO's latest State of Search Report seem relatively confident in their ability to measure the ROI from paid search and email. Read more »

Native Ad Spend Poised for Continued Growth, Majority Share of Digital Display Market

March 24, 2017

US native digital display ad spending is predicted to continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority share of all digital display ad spending this year, per the forecast.. Read more »

9 in 10 Digital Marketers Include Video in Their Mobile Marketing Plans

February 27, 2017

Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for social media and in-app videos (each by 48% of respondents), while close to 4 in 10 will use brand video advertising. Read more »

Transparency Tops List of Media Planners’ Online Ad Concerns

February 21, 2017

Ad blocking is a concern for media planners, but it doesn't elicit quite the same level of worry as other more pressing issues, according to a survey from the Digital Place Based Association (DPAA). In its survey of 336 agency planners employed at full-service, media services and digital ad agencies, the DPAA found that the vast majority (86%) are concerned about transparency. Read more »