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Advertising Trends > Spending & Spenders

Political Advertising in 2016 Showed Sizable Channel Shifts

January 13, 2017

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record, according to Borrell Associates. But while the spending amount was in itself interesting, the channel breakdown may have been more noteworthy. Read more »

US Online Ad Spending Maintained Its Rapid Growth Rate in Q3 2016

January 3, 2017

Marketers continue to pour more money into digital advertising, according to the latest figures from the IAB and PwC US. The data indicates that spending reached $17.6 billion in Q3 2016, representing a 20% increase from $14.7 billion in the year-earlier period. Read more »

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

December 22, 2016

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to 6,000 executives, expect social advertising buying and spending to increase by more than 10%. Read more »

Global Mobile Ad Spend Forecast to Double Print in 2019

December 12, 2016

zenithoptimedia-share-global-adspend-by-medium-2019-v-2016-dec2016Mobile advertising is forecast to account for more than one-quarter (26.7%) of global ad spending in 2019, an impressive rise from the 15% share of spending it occupies this year, according to a new forecast from Zenith. Should Zenith's predictions hold true, mobile will capture more than twice the spend share of newspapers (8.5%) and magazines (4.5%) combined. Read more »

Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

December 5, 2016

nyamabrandsparkdapresy-most-influential-consumer-trends-in-next-10-years-dec2016The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy. Read more »

More SMBs Say They Advertise on Facebook Than Use Twitter

December 1, 2016

biakelsey-smb-use-of-social-platforms-dec2016The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year. Read more »

B2B Marketers Plan Programmatic Advertising Spending Hike

November 14, 2016

dunbradstreet-b2b-marketers-programmatic-advertising-spending-plans-nov2016Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The study is supported by recent research from Kantar SRDS similarly showing that roughly 2 in 3 B2B media buyers are now at least sometimes buying digital display advertising programmatically for their campaigns. Read more »

Which Way Are US Media Advertising Sales Trending?

November 11, 2016

magna-us-media-ad-sales-trends-2016-2017-nov2016Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and out-of-home are bucking the tide of declining sales, while among digital media, mobile, social and video look set to continue pacing growth. Read more »

Healthcare Ad Spending Posts Double-Digit Growth in 2015; TV Still Top Medium

November 8, 2016

kantarmediaadage-us-healthcare-indus-ad-spend-2006-2015-nov2016Healthcare industry spending on measured media grew by 11.7% year-over-year in 2015 to reach $9.7 billion, a new record, per a recently-released report [download page] from Kantar Media and Ad Age. Pharma ad spending seems to be driving the industry increases, with pharmaceutical ads accounting for more than 60% of all industry spending. Read more »

Mobile Nears Half of US Online Ad Revenues

November 4, 2016

iabpwc-online-ad-revenues-by-format-h1-2016-nov2016It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers. Indeed, mobile devices accounted for 47% share of online ad revenues in the first half of this year. Read more »