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[Sponsored] Infographic: Agency Approaches to Account-Based Marketing2017 research on ABM strategies for marketing agencies and clients.July 21, 2017

Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. SharpSpring gathered insights from 150+ agencies about: The sweet spot for account-based marketing tactics; Real tips agencies can use to... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
Email’s Not Dead; Brands Are Innovating With It. Here’s How.

Email’s Not Dead; Brands Are Innovating With It. Here’s How.Email marketers are focused on making inboxes more engaging through creative use of behavioral triggers and a focus on personalization.May 1, 2017

It wasn’t so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital... READ MORE

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