Agency Business Articles

Additional categories:

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

Performance Marketers Report Moderate Improvements in Conversion Rates

Performance Marketers Report Moderate Improvements in Conversion Rates

Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...

Agencies Confirm Clients Still Want Help with Strategy

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

Chart-Library-Ad-1

Pin It on Pinterest