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Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.October 23, 2017

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE
Made in America: Still Thriving

Made in America: Still ThrivingMany people in other countries see American brands as cool and high-quality.October 6, 2017

Dim views of American government don’t seem to be spilling over into negative perceptions of American products, finds new research [download page] from J. Walter Thompson Intelligence. In each of 6 countries analyzed, American brand products are viewed... READ MORE
Almost Half of US Online Shoppers Have Made A Cross-Border Purchase

Almost Half of US Online Shoppers Have Made A Cross-Border PurchaseOnline shoppers are using marketplaces more and finding international retailers on them.October 3, 2017

Some 47% of online shoppers in the US report having made an international purchase at some point in the past year, reveals UPS in the third installment [pdf] of its Pulse of the Online Shopper series. That figure is up from 40% a couple of years ago,... READ MORE
Video Ad Viewability Update 2017: Benchmarks Across Countries & Devices

Video Ad Viewability Update 2017: Benchmarks Across Countries & DevicesVideo viewability rates are unchanged from last year in the aggregate, though mixed fortunes are evident across countries.September 26, 2017

Video ad viewability seems to be flat from last year, according to our review of Google’s latest foray into the topic. Some 66% of video ads were viewable on the web and in apps (excluding YouTube) across devices in May 2017, a figure that’s... READ MORE
1 in Every 3 Searches in the US is Conducted on the Bing Network

1 in Every 3 Searches in the US is Conducted on the Bing NetworkA breakdown of the Bing Network's market share across regions and countries.August 22, 2017

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion... READ MORE

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