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Global App Store Downloads Continue to Grow

Global App Store Downloads Continue to Grow

Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...

Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?

Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?

More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...

Lower-Tier Cities Act As the Consumer Spending Growth Engine in China

Lower-Tier Cities Act As the Consumer Spending Growth Engine in China

The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or...

Healthcare Ad Spend Growing Faster in US Than Globally

Healthcare Ad Spend Growing Faster in US Than Globally

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The definition...

What’s the Average Order Value for E-Commerce Stores?

What’s the Average Order Value for E-Commerce Stores?

While US online retailers don't see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers,...

Half of Global Media Ad Spend Forecast to Be Online Next Year

Half of Global Media Ad Spend Forecast to Be Online Next Year

Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...

Auto Industry Still Heavily Invested in TV for Advertising

Auto Industry Still Heavily Invested in TV for Advertising

Automotive advertising expenditure across fourteen key markets totaled $35.5 billion in 2018, with $18 billion coming from the US auto market alone. However, while it accounted for almost half of the total ad spend across these markets, data from a new report [pdf] by...

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