Most online video service providers believe that their quality and reliability will soon match or exceed traditional TV. And recent trends suggest they're headed in the right direction. A new report from Conviva [download page] - which measures some of the largest...
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Instagram Users Associate Brand Content With the Feed, But Value It More in Stories
Instagram Stories boasts more than 400 million daily users, and recent research from Facebook IQ indicates that brands can make their presence felt there. In a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more...
This Handy Chart Tells You Internet Adoption, Social Use and Smartphone Ownership in 37 Countries
Almost half of the world is now online, according to recent research. Now, a new report [pdf] from the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies. To...
Long-Form Content’s Majority of Video Time Across Devices Considered the “Status Quo”
During the first quarter of the year video viewers spent more time watching long-form content (at least 20 minutes in length) than content of any other length, regardless of the device used. That's according to the most recent quarterly report from Ooyala [download...
Social Media Is Youths’ Top Gateway to News Online, But Facebook Takes A Tumble
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 [pdf] from the Reuters Institute for the Study of Journalism. Fully 53%...
World Cup 2018 Stats
The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...
Big Brands Are Getting Bigger
BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed, the report...
Here’s How Online Adults Find Information About Brands and Services
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media [download page]. The study indicates that...
Luxury Brands to Devote One-Third of Their Ad Budgets to Digital This Year
Luxury ad spending is expected to grow by 2.4% this year and by 2.8% next year in the aggregate across 23 key markets, says Zenith in its latest forecast. The forecasted growth rate trails expected increases in overall ad spending in those markets, though the luxury...
Top 25 Marketing Charts of Q1 2018
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...
Global Box Office Revenues Exceed $40B in 2017, Up 5% Year-Over-Year
The total amount of box office revenues for all films released in countries around the world grew to $40.6 billion last year, representing a 5% increase over 2016's total of $36.6 billion. That's according to the Motion Picture Association of America (MPAA), which...
Majority of US Consumers Say They Prefer to Shop on Amazon Over Other Retailers, Stores
Fully 88% of 18-34-year-olds in the US prefer to shop on Amazon over other online retailers, finds JWT Intelligence in a survey conducted as part of its recently-released Amazon Everything report [download page]. Gen Xers are largely in agreement - 83% of...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
People Still Trust Traditional Media Ads the Most
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....
E-Commerce Projected to Account for the Majority of Retail Sales in China This Year
E-commerce in China has expanded in the past year and is only expected to grow more in the coming years, overtaking...
Digital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a...