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Instagram Users Associate Brand Content With the Feed, But Value It More in Stories

Instagram Users Associate Brand Content With the Feed, But Value It More in Stories

Instagram Stories boasts more than 400 million daily users, and recent research from Facebook IQ indicates that brands can make their presence felt there. In a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more...

This Handy Chart Tells You Internet Adoption, Social Use and Smartphone Ownership in 37 Countries

This Handy Chart Tells You Internet Adoption, Social Use and Smartphone Ownership in 37 Countries

Almost half of the world is now online, according to recent research. Now, a new report [pdf] from the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies. To...

Long-Form Content’s Majority of Video Time Across Devices Considered the “Status Quo”

Long-Form Content’s Majority of Video Time Across Devices Considered the “Status Quo”

During the first quarter of the year video viewers spent more time watching long-form content (at least 20 minutes in length) than content of any other length, regardless of the device used. That's according to the most recent quarterly report from Ooyala [download...

Social Media Is Youths’ Top Gateway to News Online, But Facebook Takes A Tumble

Social Media Is Youths’ Top Gateway to News Online, But Facebook Takes A Tumble

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 [pdf] from the Reuters Institute for the Study of Journalism. Fully 53%...

World Cup 2018 Stats

World Cup 2018 Stats

The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...

Here’s How Online Adults Find Information About Brands and Services

Here’s How Online Adults Find Information About Brands and Services

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media [download page]. The study indicates that...

Luxury Brands to Devote One-Third of Their Ad Budgets to Digital This Year

Luxury Brands to Devote One-Third of Their Ad Budgets to Digital This Year

Luxury ad spending is expected to grow by 2.4% this year and by 2.8% next year in the aggregate across 23 key markets, says Zenith in its latest forecast. The forecasted growth rate trails expected increases in overall ad spending in those markets, though the luxury...

Top 25 Marketing Charts of Q1 2018

Top 25 Marketing Charts of Q1 2018

From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018's top marketing charts showcases some macro trends running through the industry while also paying heed to some of the more effective channels and tactics being...

Global Box Office Revenues Exceed $40B in 2017, Up 5% Year-Over-Year

Global Box Office Revenues Exceed $40B in 2017, Up 5% Year-Over-Year

The total amount of box office revenues for all films released in countries around the world grew to $40.6 billion last year, representing a 5% increase over 2016's total of $36.6 billion. That's according to the Motion Picture Association of America (MPAA), which...

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