Category news stream

Brand-Related > Brand Loyalty & Purchase Habits

User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

June 23, 2017

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely influential part of their purchase decisions, with the vast majority at least somewhat agreeing that it increases their purchase confidence. Read more »

The Most Bothersome Aspect of Brand Marketing Is…

June 13, 2017

Consumers don't necessarily dislike advertising - in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in partnership with Dow Jones. In fact, this is the single biggest bother with brand marketing, per the consumers surveyed, far ahead of irritating TV commercials and brands not keeping their promises. Read more »

B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members. Read more »

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual "Loyalty Report" [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being "very satisfied" with their loyalty programs, up a couple of points from last year's study, with financial programs earning the highest level of satisfaction from US members. Read more »

B2B Execs Feel That Their Customers’ CX Expectations Are Rising

May 30, 2017

Customers today have higher expectations on their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for FPX [download page], also feel that customers will shift their loyalty based on their experiences. Read more »

Security Breach Would Cause Many Youth to Lose Faith in A Company

May 22, 2017

Among the several implications of a security breach is customer loyalty. So how do so-called "digital natives" feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of American Express finds that a security breach would cause more Gen Y and Gen Z respondents to abandon a company than would better competitor rewards offers or a variety of poor digital interactions. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind

May 19, 2017

While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they're reminded while shopping in stores, according to data released by Nielsen. More than half of Baby Boomers (52%) say they have a specific brand in mind when making a shopping trip, compared to only one-quarter of Millennials. Read more »

Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel and Tech

May 18, 2017

While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an environment where consumers prefer to save rather than spend, it looks like brand names have their biggest impact in apparel and electronics. Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »