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Brand-Related > Brand Loyalty & Purchase Habits

Which Customer Marketing Activities Are Most Broadly Used by B2B Firms?

January 16, 2017

B2B companies are relying more on customer references and testimonials than on any other type of customer marketing activity, details a report [download page] from Influitive and Koyne Marketing. Based on a survey of 202 respondents, largely from B2B (77%) and hybrid B2B and B2C (16%) companies, the study indicates that this is the only activity with majority (62%) adoption. Read more »

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

5 Charts to Inform Your Mobile App Marketing in 2017

December 28, 2016

Mobile apps' influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions. Read more »

What Consumers Want From Branded Content

December 23, 2016

Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study [download page] from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes consume branded content. Read more »

These 10 Brands Have the Highest Consumer Advocacy Ratings in the US

December 19, 2016

YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10 brands, placing 4 within that list. While hospital organizations did well as a sector, cable and satellite TV and consumer banks lagged with the lowest advocacy levels. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

Consumers Say They Trust Traditional Media Ads More Than Digital Ones

December 14, 2016

Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making them the least trusted type of ad. That finding follows separate research from HubSpot indicating that pop-ups are the most widely disliked ad type. By comparison, traditional media ads seem quite trusted for purchase decisions. Read more »

How Do Millennials and Boomers Vary in Their Shopping Attitudes?

December 13, 2016

colloquy-millennial-boomer-shopping-attitudes-dec2016Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most "clout," according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials (22-35) are more likely to approach shopping as fun and relaxing, whereas Boomers (52-65) are more interested in convenience. Read more »

CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

December 8, 2016

theharrispoll-company-csr-reputation-effect-consumer-decisions-dec2016For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for whom corporate social responsibility (CSR) reputation has no effect at all, most Americans say that CSR affects their decisions at least once in a while. Read more »