Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Brand Loyalty & Purchase Habits Articles
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More B2B Marketers Are Achieving Their Demand Gen Goals via Content
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
How Do B2C Marketers Plan to Use the Metaverse?
Almost 1 in 3 B2C marketers in the US say that they are using the metaverse as part of their current marketing program.
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
E-Commerce: It’s Much Easier to Convert A Shopper to A Repeat Purchase Than A First One
The more a shopper buys, the more likely they are to make another purchase.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
Subscription Businesses Are Prioritizing These Customer Growth Strategies
Almost two-thirds of subscription leaders expect an increase in churn this year.
7 in 10 Consumers Say Trust in Brands Has Become More Important
Almost 9 in 10 adult consumers around the world say that trust is an important consideration when they buy a brand.
Here’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion.