Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
Brand Metrics Articles
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1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
The Top Reasons Why Advertisers Would Stop Working with A Media Partner
More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.
What do Marketers and Agencies Think is the Biggest Driver of Sales?
Marketers and media agencies believe that targeting contributes to close to one-quarter of sales attributed to a campaign.
What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests?
At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data is crucial to maintaining brand trust. The most recent Consumers Data Trust Index [download page] from Jebbit looks at how brands can lose the trust of...
US Tech Marketers Increasingly Prioritize Performance Marketing
Two-thirds (65%) of US tech marketers say they’ve put more focus on performance marketing since the start of the pandemic, per a recent Shaped By report [download page], which looks at how marketing changed during the pandemic. The survey of 200 marketers from leading...
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by the Entertainment, Consumer Goods, E-Commerce and Social Media industries, with one major brand representing Technology. In its latest Brand Passion...
CMOs Expected to be CX Champions
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past year, adding...
2 in 3 B2B Marketers to Up Their MarTech Spend
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...
Pharma Enjoys Improved Reputation
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to create vaccines to combat the COVID-19 pandemic, positive public opinion has risen in regards to the industry. So says a report [download page] from The...
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
82% of Marketers Say Content’s Importance As a Revenue Driver Has Grown
Almost 6 in 10 expect their content budgets to grow this year.
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.