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Small FMCG Manufacturers Enjoying Growth, Gaining Market Share

Small FMCG Manufacturers Enjoying Growth, Gaining Market ShareThe smallest manufacturers are benefiting from greater exposure on store shelves, clean label items and premium price tiers.June 20, 2017

The majority (53%) of growth in FMCG sales is coming from the smallest manufacturers, which have risen to 19% share of dollar sales, up 2 points over the past 5 years, according to a recent Nielsen report. In fact, the smallest manufacturers seem to be... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.June 16, 2017

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE
Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit Slowly

Consumer Willingness to Pay A Premium for “Green” Products Climbs, Albeit SlowlyAbout half say that a company's environmental record is an important consideration when making purchasing decisions.April 24, 2017

Consumers seem more willing to pay a premium and inconvenience themselves for environmentally friendly products in comparison to 2010, says GfK in a new release. But it’s a minor change at best, suggesting that for some, environmental friendliness... READ MORE
Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017Our top 10 charts of the month, as determined by you, our readers.April 10, 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles... READ MORE
Should Brands Take Public Stances on Social Issues? Consumers Weigh In.

Should Brands Take Public Stances on Social Issues? Consumers Weigh In.Millennials are the most likely to want brands to take a public stance on social issues.March 20, 2017

Brands are in the political and societal spotlight more these days – sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to feel more strongly about this than their older... READ MORE

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