Category news stream

Brand-Related > CSR & Environmental

6 in 10 Say It’s Important to Buy From Socially Responsible Companies

January 6, 2017

Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase because the company in question was not socially responsible. Read more »

CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

December 8, 2016

theharrispoll-company-csr-reputation-effect-consumer-decisions-dec2016For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for whom corporate social responsibility (CSR) reputation has no effect at all, most Americans say that CSR affects their decisions at least once in a while. Read more »

Getting to Know Gen Z’s Shopping Behaviors

July 20, 2016

RetailPerceptions-Gen-Z-Weekly-Spending-Areas-Jul2016Those poor Millennials. They don't even like their own moniker, and now they're in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps) becoming the largest generation in the US, Millennials may be ceding their position as the coveted generation for marketers. So what about Gen Z? A new study [download page] from Retail Perceptions offers some insights into teens' shopping habits. Read more »

Companies’ CSR Efforts Important to Young Employees

June 13, 2016

ConeComm-CSR-Efforts-Importance-to-Employees-June2016Some 58% of adults (20+) employed at companies with at least 1,000 employees consider a company's social and environmental commitments when deciding where to work, and that figure rises to 68% of young Gen Xers (36-44) and 79% of Mature Millennials (27-35). That's according to results from the recently-released 2016 Cone Communications Employee Engagement Study [download page], which also found a majority of respondents choosing to work for a socially responsible company even for lower pay. Read more »

Top 10 Marketing Charts of the Month – April 2016

May 5, 2016

MCTop10Apr-16-EntryThis month's quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens' top social networks; B2B brand post engagement rates; marketers' top priorities and strategic programs; characteristics of top performers; brands' "authenticity deficit"; and Amazon search ranking factors. Read more »

Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?

April 26, 2016

CohnWolfe-Consumer-Perceptions-Brands-Honesty-Integrity-Apr2016Brands are facing an "authenticity deficit," according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn't do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Read more »

What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?

March 29, 2016

Accenture-Consumer-Drivers-Company-Satisfaction-Mar2016Value, customer service, product quality and trust are among the core drivers of US consumers' satisfaction with companies, per results from Accenture Strategy's latest annual Global Consumer Pulse Survey. These are also attributes that consumers around the world feel are important for brands to embody, per recent research, and appear to be more important than product selection and personalized experiences. Read more »

What Does Gen Z Find Most Important In A Car?

March 23, 2016

AutotraderKBB-Important-Car-Features-to-Gen-Z-Mar2016Source: Autotrader / Kelley Blue Book

    Notes: Price is the most important factor that the future generation of car buyers (Gen Z: 12-17) consider when deciding which car to buy/lease, per results from a survey commissioned by Autotrader and Kelley Blue Book, and it appears to be more important to this generation than the ones that came before it. While Gen Z respondents say they value style over safety, they were more likely to cite safety as an important feature than older respondents, who were asked what would have been important to them when they were younger than 18. Read more »

    Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?

    February 25, 2016

    TheHarrisPoll-Most-Damaging-Scenarios-Corporate-Reputations-Feb2016More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among "opinion elites" who are more informed, engaged and involved in current issues and who exert influence on the general public. That's according to the latest annual Harris Poll RQ, which outlines the most damaging scenarios in consumers' minds. Read more »

    Top 10 Marketing Charts of the Month – January 2016

    February 9, 2016

    MCTop10Jan-16-EntryThis month's quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers' top initiatives; why consumers share content online; top app download motivations; brands' most important core values; trends in customer engagement; leading content creation challenges; most common B2B marketing video types; data-driven advertising performance; and size of the media universe across devices. Read more »