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Brand-Related > CSR & Environmental

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

What Types of Experiences Influence Millennials’ Brand Loyalty?

February 15, 2017

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service experiences are becoming more important drivers, as is trust in data privacy. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

The 10 Most Important Ways to Build Trust in Companies (According to Consumers)

January 25, 2017

Trust in bedrock institutions - NGOs, business, media and the government - is declining worldwide, reveals Edelman in its latest annual Trust Barometer report, and business stands "on the brink of distrust." In fact, just 37% of general population respondents around the world find CEOs to be credible, an all-time low. In such an environment, how can businesses build trust? Read more »

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

January 23, 2017

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts attributing this in part to their younger age and lack of access to credit cards. Read more »

6 in 10 Say It’s Important to Buy From Socially Responsible Companies

January 6, 2017

Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase because the company in question was not socially responsible. Read more »

CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans

December 8, 2016

theharrispoll-company-csr-reputation-effect-consumer-decisions-dec2016For 16% of American adults, a company's reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of more than 2,000 US adults. While that's outweighed by the 20% for whom corporate social responsibility (CSR) reputation has no effect at all, most Americans say that CSR affects their decisions at least once in a while. Read more »

Getting to Know Gen Z’s Shopping Behaviors

July 20, 2016

RetailPerceptions-Gen-Z-Weekly-Spending-Areas-Jul2016Those poor Millennials. They don't even like their own moniker, and now they're in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps) becoming the largest generation in the US, Millennials may be ceding their position as the coveted generation for marketers. So what about Gen Z? A new study [download page] from Retail Perceptions offers some insights into teens' shopping habits. Read more »

Companies’ CSR Efforts Important to Young Employees

June 13, 2016

ConeComm-CSR-Efforts-Importance-to-Employees-June2016Some 58% of adults (20+) employed at companies with at least 1,000 employees consider a company's social and environmental commitments when deciding where to work, and that figure rises to 68% of young Gen Xers (36-44) and 79% of Mature Millennials (27-35). That's according to results from the recently-released 2016 Cone Communications Employee Engagement Study [download page], which also found a majority of respondents choosing to work for a socially responsible company even for lower pay. Read more »

Top 10 Marketing Charts of the Month – April 2016

May 5, 2016

MCTop10Apr-16-EntryThis month's quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens' top social networks; B2B brand post engagement rates; marketers' top priorities and strategic programs; characteristics of top performers; brands' "authenticity deficit"; and Amazon search ranking factors. Read more »