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The Building Blocks of Consumer Trust in Brands

The Building Blocks of Consumer Trust in Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...

Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?

Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?

More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...

In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?

In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?

Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...

Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family

Kids Say Their Purchase Decisions Are Swayed More by Social Media Influencers Than by Family

The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media - and a recent study [download page] of more than 4,000 kids between the ages of...

Consumers Say That Diversity in Advertising Has An Impact on Them

Consumers Say That Diversity in Advertising Has An Impact on Them

Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...

Consumer Trust in Brand Message Grows With Increased Exposure

Consumer Trust in Brand Message Grows With Increased Exposure

Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they will stop...

Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest...

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