More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced.
Brand-Related Articles
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Some Social Media Platforms Are Growing as Brand Engagement Destinations
YouTube now challenges Facebook as the top social platform for brand engagement.
What Does Brand Authenticity Mean to Consumers?
Authenticity is more likely to be associated with honesty and integrity than with purpose or CSR efforts.
Here Are the World’s 10 Most Valuable Brands in 2023
Microsoft registered the fastest growth rate of the top 10, while Apple remained in the top spot with brand value exceeding $500 billion.
B2B Influencer Marketing Is on the Rise
Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.
More Consumers Say They’d Pay A Premium for Trusted Brands
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
Is Video Content Being Created for All Stages of the Buyer’s Journey?
About half of video content is being created for the top of the funnel, content marketers estimate.
How Do Consumers Feel About Twitter’s Rebrand to X?
More consumers have had a negative than positive reaction to the rebrand.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
5 Points About US Podcast Advertising in 2023
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Multi-Location Marketers Are Feeling Good About Themselves
84% rate their businesses as good or very good at understanding local area requirements.
Is Video Content Being Created for All Stages of the Buyer’s Journey?
About half of video content is being created for the top of the funnel, content marketers estimate.
How Do Consumers Feel About Twitter’s Rebrand to X?
More consumers have had a negative than positive reaction to the rebrand.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.