Still, half will be less likely to buy a brand’s products or use their services if it takes a stand on a social issue they don’t agree with.
Brand-Related Articles
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It’s Getting Pricier to Acquire and Retain Customers, B2C Marketers Say
A majority say that the cost of acquisition marketing has increased over the past year.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
Subscription Businesses Are Prioritizing These Customer Growth Strategies
Almost two-thirds of subscription leaders expect an increase in churn this year.
7 in 10 Consumers Say Trust in Brands Has Become More Important
Almost 9 in 10 adult consumers around the world say that trust is an important consideration when they buy a brand.
Here’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion.
World’s Most Valuable Brands Register Decline in Collective Brand Value
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Brand Safety is Advertisers’ Responsibility, Consumers Say
More than 6 in 10 agree with the statement: “I believe an advertiser approves of the content their ads appear next to.”
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
Gen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
These Companies Have the Best Reputations in the US in 2023
Patagonia led overall, while Google took top billing for Millennials.
Video’s A Key Tool for Engaging Technical Buyers
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Podcast Ad Loads Rose to A New High in Q4
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue
Top performers – who have been even more successful in generating sales from content – attribute their effectiveness to knowing their audience.
What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.