Not as much as shoppers in some other countries, according to a report.
Brand-Related Articles
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A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
Gen Z Expresses Preference for Entertaining Rather Than Explicitly Informative Ads
By contrast, Baby Boomers tend to prefer ads that relate to their shopping interests.
These Are the Strongest B2B Brands in the World
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Word-of-Mouth Seems to be More Influential Among Older than Younger Adults
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
People Say Purpose Alone Doesn’t Drive Purchases, but It Can Be A Differentiator
People buy more on the basis of purpose than politics.
Consumers Value Authenticity When Learning About Brands on Social Media
Consumers find relatable personalities to be their most appealing influencer type.
More Americans Are in Support of a TikTok Ban Than Not
Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Consumers Are Still Planning Discretionary Spending Pullbacks
There’s marginal improvement in the outlook for spending on clothing and apparel.
Prospective Auto Buyers Are Taking Their Time
Current vehicle owners are far more willing to be patient before making their new purchase.
DE&I Initiatives Are Waning, US CMOs Say
Spending growth on DE&I initiatives is down, and CMOs are reporting less payoffs from their initiatives.
Eco-Conscious FMCG Shoppers on the Rebound
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.
Trust in Retailers is Worth A Lot, Online Shoppers Say
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach.