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2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

2 in 3 US Execs Say Inaccurate Data Harms Customer TrustAre executives sufficiently concerned about consumer privacy?June 10, 2016

Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download... READ MORE
What’s Holding Back More Effective B2B Real-Time Marketing?

What’s Holding Back More Effective B2B Real-Time Marketing?B2B marketers see the importance - and benefits - of real-time marketing, but are hampered by a company culture that sees them unable yet to design and implement strategies that can take advantage of their capabilities. August 18, 2014

Close to two-thirds of B2B marketers employ some type of real-time marketing, details Econsultancy [download page] in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that... READ MORE

Consumer Goods Companies’ Top Strategic PrioritiesJuly 18, 2014

Source: KPMG International / Consumer Goods Forum [pdf] Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and... READ MORE

Real-Time Marketing: Benefits, Challenges, Speed and MoreMarch 3, 2014

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that “real-time marketing is essential as behavior, device, place and time come together.” That’s according to a new report... READ MORE

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