Select Page

Explore Our Insights

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type




External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

2 in 3 US Execs Say Inaccurate Data Harms Customer TrustAre executives sufficiently concerned about consumer privacy?June 10, 2016

Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download... READ MORE
What’s Holding Back More Effective B2B Real-Time Marketing?

What’s Holding Back More Effective B2B Real-Time Marketing?B2B marketers see the importance - and benefits - of real-time marketing, but are hampered by a company culture that sees them unable yet to design and implement strategies that can take advantage of their capabilities. August 18, 2014

Close to two-thirds of B2B marketers employ some type of real-time marketing, details Econsultancy [download page] in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that... READ MORE

Consumer Goods Companies’ Top Strategic PrioritiesJuly 18, 2014

Source: KPMG International / Consumer Goods Forum [pdf] Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and... READ MORE

Real-Time Marketing: Benefits, Challenges, Speed and MoreMarch 3, 2014

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that “real-time marketing is essential as behavior, device, place and time come together.” That’s according to a new report... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo