More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
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3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
More Americans Are in Support of a TikTok Ban Than Not
Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
SMB CMOs Try to Stay on Top of Expanding Set of Channels, Mountain of Data
Two-thirds said they have overwhelmed by the amount of marketing data available in recent years.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
8 in 10 Adults Believe Brands Should Worry About Ad Adjacency
77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.
A New Breed of B2B Decision-Makers?
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...
Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences
Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but significantly fewer feel that they are able to do this effectively, finds Xandr in its 2020 Relevance Report [pdf]. Here’s a look at how advertisers are...
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Marketers Chase First-Party Data More Aggressively
With Europe's GDPR and California's CCPA being in place for some time, marketers are able to take stock of the impact....
Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020
When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not...
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about...