Category news stream

Brand-Related > Regulatory

2 in 3 US Execs Say Inaccurate Data Harms Customer Trust

June 10, 2016

ForbesInsightsAcxiom-Inaccurate-Data-Problem-Areas-June2016Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization's ability to extract value from data, though an additional 49% are somewhat satisfied, per results from a Forbes Insights and Acxiom survey [download page]. Data accuracy (70%) is their area of greatest concern, with inaccurate data seen hurting a number of areas. Read more »

Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?

February 25, 2016

TheHarrisPoll-Most-Damaging-Scenarios-Corporate-Reputations-Feb2016More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among "opinion elites" who are more informed, engaged and involved in current issues and who exert influence on the general public. That's according to the latest annual Harris Poll RQ, which outlines the most damaging scenarios in consumers' minds. Read more »

What’s Holding Back More Effective B2B Real-Time Marketing?

August 18, 2014

EconsultancyMonetate-Barriers-Effective-B2B-Real-Time-Marketing-Aug2014Close to two-thirds of B2B marketers employ some type of real-time marketing,¬†details¬†Econsultancy [download page] in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that "real-time marketing is essential as behavior, device, place and time come together," and many perceive customer experience benefits to the practice. Yet respondents identify numerous challenges to more effective real-time marketing. Read more »

Consumer Goods Companies’ Top Strategic Priorities

July 18, 2014

KPMGCGF-Consumer-Goods-Top-Strategic-Priorities-July2014

    Source: KPMG International / Consumer Goods Forum [pdf]
      Notes: Some 56% of consumer goods executives identify data analytics as "very" or "critically" important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year - with this expected to rise alongside the increasing amount and use of data.
        Related: How Americans Are Spending on Consumer Goods Read more »

        Real-Time Marketing: Benefits, Challenges, Speed and More

        March 3, 2014

        EconsultancyMonetate-Main-Benefits-Real-time-Marketing-Mar2014About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that "real-time marketing is essential as behavior, device, place and time come together." That's according to a new report [download page] from Econsultancy, produced in association with Monetate, which takes a broad look at real-time marketing. What's the pay-off? Respondents claim an average uplift in conversion rates of 26% from real-time marketing activities. Read more »

        Sponsored Tweets Gaining Traction With Brand Marketers

        December 20, 2013

        IZEA-Forms-of-Social-Sponsorships-Used-by-Marketers-Dec2013Sponsored Tweets are becoming more popular with marketers, says IZEA in a new study [registration required] which it put together using input from 10,000 brand marketers, social media consultants and key social influencers. According to the research, a slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011. In fact, Sponsored Tweets have moved ahead of sponsored blog posts (51% using this year) as the most commonly used form of social sponsorship. Read more »

        Agencies Say Client Marketers Just Aren’t That Good At UX

        March 6, 2013

        SoDA-Client-Side-Digital-Marketing-Talent-Gaps-Mar2013Asked where the most significant gaps are in talent on the client-side with respect to digital marketing, 80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap, per results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy. Many also reported that clients have skill gaps in analytics (79%), social (78%), and technology (76%). Read more »

        Social Business Growing in Importance to Organizations

        June 4, 2012

        mitdeloitte-importance-social-software-to-orgs-june2012.jpgSocial collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan Management Review and Deloitte. The study, released in May 2012, reveals that the majority of respondents already consider social software to be either important (18%) or somewhat important (34%) to their organization. In 1 year, though, three-quarters perceive social business will be at least somewhat important, and in 3 years, 86% envision some importance for the software. Read more »

        Mobile Payments Not Yet Ready to Go Mainstream

        May 11, 2012

        mastercard-top10-markets-mobile-payments-readiness-may2012.jpgSome countries are making progress towards adoption of mobile payments, but on the whole, there is still a ways to go before the world reaches mobile payment readiness, finds MasterCard WorldWide in a May 2012 study that combined public and proprietary data with original market research. The study examined the preparedness and receptivity of 34 countries for person-to-person (P2P), mobile e-commerce (m-commerce) and mobile payments at the point of sale (POS), finding that on a scale of 0-100, the average score across all countries was 33.2. In fact, no country reached the inflection point of 60 on the adoption curve, with Singapore garnering the highest readiness score of 45.6, ahead of Canada (42) and the US (41.5). Read more »

        Companies Not Yet Achieving Single View of Customers

        February 24, 2012

        dataflux-single-view-of-customers-feb-2012.jpgJust 17% of companies say they have already achieved a single view of their customers, while a further 1 in 10 do not know the status of their company's efforts to do so, according to survey results released in February 2012 by DataFlux. Even so, this may change in the near future: 31% say they are in the process of implementing a system for a single view of their customers, and another 17% say they are planning for the implementation of a system over the next 12-18 months. Read more »