Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That's according to a recent survey from SparkToro, which also found that only 7.4% of SEO pros feel that Google’s rankings are...
Regulatory Articles
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The Failure to Make Websites Accessible is Leading to More Lawsuits
In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by...
Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019
As marketers continue personalizing the customer experience, one of their biggest challenges is telling the right story with their data. But are they investing to overcome this hurdle? Possibly so, according to a new report [pdf] from the IAB, as organizations invest...
Trust and Transparency Key to Success for Influencer Marketers
More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy's Influencer Intelligence. These young consumers prefer more "reliable, authentic...
B2C Marketers Try to Stand Out From the Crowd to Acquire Customers
Eight in 10 digital marketers are feeling greater pressure this year than last to meet acquisition and revenue goals, and many feel that they're "running on a never-ending hamster wheel." So finds SheerID in a survey [download page] fielded by WBR Insights among...
Digital Advertisers Hope to Better Dynamically Segment Audiences
The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey [download page] conducted by Econsultancy for MediaMath. With that in mind, it's interesting to look at what advertisers...
B2B Marketers Are Protecting Data Because Their Customers Expect Them To
The GDPR is a concern - in fact it's a big concern for CMOs worldwide - and it's causing 6 in 10 B2B marketers to change their approach to privacy, according to a Demandbase study conducted by Demand Metric. However, it's not the main reason why B2B companies protect...
CMOs: Data Use Presents Biggest Strategic Opportunity AND Biggest Risk
Data-driven marketing spending has been surging, and new research [download page] from Dentsu Aegis Network confirms the importance that CMOs around the world are placing on data to power their growth initiatives. But not without risk... The Dentsu Aegis CMO Survey...
The Public Has A Fairly Dim View of Major Tech Companies, Despite Enjoying Their Products
Few tech companies figure among the country's most reputable, per recent research. Here's one reason why that may be: fully three-quarters of American adults don't feel that major tech companies do enough to protect the personal data of their users, according to a...
Marketing Ops Execs Confident in ABM Efforts, More Skeptical About GDPR Compliance
How do marketing operations professionals rate their smarts when it comes to various data management capabilities? Openprise surveyed more than 200 of them to find out, resulting in its Marketing Operations Benchmarking Report [download page], which reveals that...
How Frequently Do People Use Social Platforms?
About 7 in 10 American adults report being online "almost constantly" (26%) or "several times a day" (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms, judging by new...
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend
Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations for...
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
The Building Blocks of Consumer Trust in Brands
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is...
CCPA: Are Businesses Ready?
The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent...
Marketers Agree: Brands Have Over-Invested in Performance
The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most...