Social collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan...
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Mobile Payments Not Yet Ready to Go Mainstream
Some countries are making progress towards adoption of mobile payments, but on the whole, there is still a ways to go before the world reaches mobile payment readiness, finds MasterCard WorldWide in a May 2012 study that combined public and proprietary data with...
Companies Not Yet Achieving Single View of Customers
Just 17% of companies say they have already achieved a single view of their customers, while a further 1 in 10 do not know the status of their company's efforts to do so, according to survey results released in February 2012 by DataFlux. Even so, this may change in...
Smartphone Users Say Web Access More Indispendable Than Texting
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact, smartphone users said that internet access was more indispensable...
Social Commerce | Display Ads | SOPA Stats | Web VC
By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according to [pdf] a Booz & Company estimate released in January 2012, which limited its estimate to hard goods such as electronics, apparel,...
Cybercrime Hits 431M Web Users
Cybercrime has been pervasive in the past year, hitting 431 million web users worldwide in the past year, according to [pdf] a September 2011 study from Norton by Symantec and StrategyOne. Data from the "Norton Cybercrime Report 2011" indicates cybercrime-related...
Texas, Miss. Residents Least Insured
Texas residents are the most likely in the US to lack health coverage, with 27.2% reporting being uninsured in the first half of 2011, according to Gallup-Healthways-Well-Being-Index data released in September 2011. Nearby Mississippi follows, with 24.5% of residents...
Promo Email Volume l 10 Key Email Steps l Teen Email Views
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011, according to the Retail Email Index from the Retail Email Blog. That's up 6% week-over-week, up 5% from where it was four weeks ago, and up...
1 in 5 Consumers Will Pay More for Eco-Friendly
While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly product, according to The Nielsen Company's 2011 Global Online Environment...
Overall Residential Electricity Satisfaction Largely Status Quo
Although residential electric utility customers are less satisfied with power quality, reliability and price than in 2010, improvements in operational-related aspects have largely mitigated the negative effects on overall satisfaction, according to the J.D. Power and...
More of This Week’s Research for Marketers, Week Ending July 8, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn't get to writing up this week, but still may be worth a peek: Germany Has Highest European Web Penetration Music Sales for Albums and Digital Tracks...
Employer Health Coverage Declines
Forty-five percent of American adults reported getting their health insurance from an employer in January through May 2011, down slightly from 45.8% in 2010, according to Gallup-Healthways Well-Being Index data. More significantly, the percentage of US adults with...
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Trust and Transparency Key to Success for Influencer Marketers
More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest...
B2C Marketers Try to Stand Out From the Crowd to Acquire Customers
Eight in 10 digital marketers are feeling greater pressure this year than last to meet acquisition and revenue goals,...
Digital Advertisers Hope to Better Dynamically Segment Audiences
The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing...