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Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
Store Brands Account for One-Fifth of FMCG Dollar Sales

Store Brands Account for One-Fifth of FMCG Dollar SalesStore brand share is particularly high in the Value Grocery channel.July 20, 2017

More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall,... READ MORE
Most Shoppers Continue to Engage in Deal-Seeking Behavior

Most Shoppers Continue to Engage in Deal-Seeking BehaviorShoppers are more likely to compare retailers' prices using circulars than websites.February 14, 2017

Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn’t stopped... READ MORE
6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands

6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite BrandsConsumers are staying loyal to their favorite brands but finding ways to pay less for them.April 7, 2016

Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results indicate that consumers are remaining loyal to their favorite... READ MORE
What Are Millennials’ Most Important Life Aspirations?

What Are Millennials’ Most Important Life Aspirations?Millennials (aged 22-35) are generally happy with their lives and health, but less so with their jobs and current income. December 17, 2015

Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for 28% of Americans of this age, according to a study [pdf]... READ MORE
Global Consumers’ Perceptions of Private Label Products

Global Consumers’ Perceptions of Private Label Products2 in 3 US consumers agree that most private labels are on par with brand names when it comes to their quality.November 26, 2014

Source: Nielsen [download page] Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen’s... READ MORE

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