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North American Sponsorship Spending on Music Set For An Almost 5% Hike This Year

North American Sponsorship Spending on Music Set For An Almost 5% Hike This YearSponsorship spending on music festivals, tours and venues is expected to exceed $1.5 billion this year.August 21, 2017

Sponsorship spending on music tours, festivals and venues in North America will grow by 4.8% this year to exceed $1.5 billion, according to ESP research. The projected growth rate for music exceeds that of the sports market (4.3%) and the sponsorship market... READ MORE
Apple Remains the Retail Leader in Sales per Square Foot

Apple Remains the Retail Leader in Sales per Square FootApparel retailers are closing the most stores, with rue21 heading that list.August 7, 2017

While in-store buying continues to be popular – even with youth – the rapid growth of e-commerce and outsized influence of Amazon has wreaked havoc on many brick-and-mortar retailers. In fact, most public retailers are now averaging $325 in sales... READ MORE
Here’s How Much Hispanic Millennials Spend At Top Retailers

Here’s How Much Hispanic Millennials Spend At Top RetailersAmazon tops all department stores in quarterly spend, but Hispanic Millennials trail their non-Hispanic counterparts in spending on Amazon.August 2, 2017

While Hispanic Millennials (18-35) have lower household incomes than their non-Hispanic counterparts, they match them in spending, according to a study [download page] from Viant. But where they choose to spend their money differs, per the report. The... READ MORE
Netflix Is A “Must Keep” TV Brand, People Say

Netflix Is A “Must Keep” TV Brand, People SayEven more so than FOX.July 28, 2017

For the first time this year, Solutions Research Group’s annual “Must Keep TV Report” has included the three major streaming services: Netflix, Hulu and Amazon Prime Video. And all three have immediately made their mark on the study,... READ MORE
Which Social Networks Rank Highest in User Satisfaction?

Which Social Networks Rank Highest in User Satisfaction?Users are least satisfied with their privacy and the amount of ads on social.July 25, 2017

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure, according to an American Customer Satisfaction Index (ACSI) report [download page]. The overall index for social media is unchanged at... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.June 16, 2017

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE

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