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Brand-Related > Top Brands

America’s Favorite Fashion Retailers Are…

February 22, 2017

Nordstrom might not be the current administration's favorite, but it reigns as America's favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found. Read more »

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

Super Bowl 2017 Data [Updated]

February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the commercials (it'll take time to see what type of broader impact the commercials had for advertising brands). Read more »

Which Industries Are Offering Consumers the Simplest Experiences?

February 14, 2017

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%). Read more »

The World’s “Most Powerful” Brands in 2017

February 13, 2017

Lego is back on top as the world's "most powerful" brand, according to Brand Finance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Lego regained the top spot it last had in 2015, with 2016's leader Walt Disney falling to 6th in the rankings. Read more »

Top 10 Marketing Charts of the Month – January 2017

February 10, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz; top influence marketing goals; most effective content types; and B2B customer marketing activities. Read more »

More Than Half of Americans Have Recently Seen An Ad For This Brand, The #1 in Ad Awareness

January 31, 2017

Which brand has the highest ad awareness in the US? Turns out it's GEICO, with an impressive 51.7% of US adults having seen one of its ads in the 2 weeks prior to being surveyed. That's according to YouGov BrandIndex, which has released its top ad awareness rankings for 2016. Read more »

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

January 31, 2017

Consumers continue to expect more from brands - but brands aren't rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees how brands in those categories stack up to the ideal across those drivers. Read more »

The Brands With the Best Buzz in the US in 2016 Were…

January 24, 2017

YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Read more »

Top 20 B2C Marketing Charts of 2016

January 23, 2017

From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016's top B2C marketing charts (we're breaking out B2B into its own deck this year - stay tuned) showcases some macro trends running through the industry while also paying heed to some of the more effective tactics being used by marketing professionals. Read more »