Tech brands dominated the most improved list for 2023.
Top Brands Articles
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Here Are the World’s 10 Most Valuable Brands in 2023
Microsoft registered the fastest growth rate of the top 10, while Apple remained in the top spot with brand value exceeding $500 billion.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2023
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
2023’s Top Brands Ranked by Customer Loyalty
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
These Are the US’ Largest Retailers
Walmart boasted about half a trillion dollars in US retail sales last year.
World’s Most Valuable Brands Register Decline in Collective Brand Value
Apple widened its lead as the most valuable brand, while Beverage brands dotted the list of the fastest-growing.
Gen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector.
These Companies Have the Best Reputations in the US in 2023
Patagonia led overall, while Google took top billing for Millennials.
These Are the Strongest B2B Brands in the World
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2022
It was a good year for Trader Joe’s.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
These Are Gen Z’s Favorite Brands in 2022
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.