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Brand-Related > Top Brands

These Brands Topped the Viral Video Charts in 2016

January 12, 2017

Red Bull is the undisputed king of viral branded video, according to Unruly's annual look at the brands whose videos attracted the most social shares. With more than 27 million shares of its videos last year, Red Bull lapped the field, more than doubling its closest competitor, Samsung (12.5 million shares). Read more »

The 10 Most Valuable Global Retail Brands in 2016/2017

January 10, 2017

Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ's latest Most Valuable Global Retail Brands study [pdf]. In fact, not only is Amazon the world's most valuable retail brand, but it's also growing at a faster clip than the other top brands. Read more »

The World’s 10 Most-Purchased FMCG Brands Are…

January 9, 2017

Coca-Cola ranks as the "most-chosen" FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to the latest annual rankings [download page] from Kantar Worldpanel. Read more »

6 in 10 Say It’s Important to Buy From Socially Responsible Companies

January 6, 2017

Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also indicates that roughly one-quarter (26%) have avoided making a purchase because the company in question was not socially responsible. Read more »

These 10 Brands Have the Highest Consumer Advocacy Ratings in the US

December 19, 2016

YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10 brands, placing 4 within that list. While hospital organizations did well as a sector, cable and satellite TV and consumer banks lagged with the lowest advocacy levels. Read more »

Customer Satisfaction with Retail Banks Improves to New High

November 17, 2016

acsi-customer-satisfaction-retail-banking-sector-1995-2016-nov2016Banks are narrowing the gap with credit unions in customer satisfaction, according to new results [download page] from the American Customer Satisfaction Index (ACSI). Retail banks achieved an ACSI Index score of 80 (on a 100-point scale), a considerable improvement from last year's 76, and the highest mark in the 22 years of analyzing this sector. Read more »

Which Brands Are “Most Relevant” to Consumers?

November 8, 2016

prophet-most-relevant-consumer-brands-in-usApple is the "most relevant" brand to consumers in the US, according to a report from Prophet [pdf]. Based on a survey of almost 15,000 adults who rated 300 brands across 27 industries, the study says that the most relevant brands generally share 4 characteristics: customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation. Read more »

Top 10 Marketing Charts of the Month – October 2016

November 4, 2016

mctop10oct-16-entryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile shopping obstacles; B2B content marketing trends; conversion rate optimization methods; most-used analytics tools; and brand loyalty leaders. Read more »

Here Are 2016’s Top Brands Ranked by Customer Loyalty

October 24, 2016

brandkeys-brand-customer-loyalty-leaders-oct2016Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 635 brands across 72 categories. Read more »

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

October 19, 2016

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others. Read more »