US CPG sales grew by 8.4% last year.
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These Brands Had the Fastest Growth in Consumer Buying Intent in 2022
Food & Beverage brands dotted the list, while a surprising brand was the fastest-growing.
Here Are the World’s 10 Most Valuable Brands in 2022
Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
These Are Gen Z’s Favorite Brands in 2022
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.
These Retailers Enjoyed the Fastest Growth Last Year
Each of the top 10 registered gains of at least 40% in US retail sales.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.
Brands Are Enjoying High Engagement Rates on TikTok
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
These Retailers Enjoyed the Fastest Growth Last Year
Each of the top 10 registered gains of at least 40% in US retail sales.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.