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Here’s How Marketers Are Deciding Where to Put Their Media Dollars

Here’s How Marketers Are Deciding Where to Put Their Media DollarsAudiences and ROI figure prominently. But where can ROI best be tracked, and whose data can be trusted?September 13, 2017

Go where you audience is. That’s the word from the industry, according to a new study [download page] from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience... READ MORE
64% of Marketers Don’t Have Enough Resources

64% of Marketers Don’t Have Enough ResourcesEmma’s report analyzes the goals, concerns, and pressures facing marketers and includes advice and strategies to help them overcome their biggest challenges.September 11, 2017

[Sponsored] According to Emma’s 2017 Email Marketing Industry Report, 64% of marketers don’t have enough time or personnel to do the marketing they would like. The report shows that marketers are awash in data (only 16% report identify lack of data as... READ MORE
How B2B Salespeople Feel Marketing Can Help Them Win More Deals

How B2B Salespeople Feel Marketing Can Help Them Win More DealsBetter messaging and materials will help close the deal, B2B salespeople say.September 8, 2017

It probably comes as no surprise that salespeople want more qualified leads from marketing, but what else can marketing do to help the sales function along? As it stands, better messaging is a key factor for B2B salespeople, according to a study from... READ MORE
CMOs’ Use of Analytics Registers Uptick

CMOs’ Use of Analytics Registers UptickCMOs appear to be growing a little more confident that they have the right staffing in place to leverage analytics.

CMOs are using analytics a little more than in the past and crediting analytics with a slightly greater contribution to company performance, according to the latest edition of The CMO Survey [pdf]. Respondents to the survey reported 37.5% of projects using... READ MORE
Want to be An Effective CMO? Here’s What it Takes.

Want to be An Effective CMO? Here’s What it Takes.Think it's all about marketing technology and analytics? Think again, CMOs say.September 6, 2017

Sure, it helps to have a strong grasp of analytics and technology these days. But to be an effective CMO, you have to bring a business mindset to the table, playing a critical role in growth initiatives and demonstrating marketing’s value while... READ MORE

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