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Email’s Not Dead; Brands Are Innovating With It. Here’s How.

Email’s Not Dead; Brands Are Innovating With It. Here’s How.Email marketers are focused on making inboxes more engaging through creative use of behavioral triggers and a focus on personalization.May 1, 2017

It wasn’t so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital... READ MORE
Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?A budget decrease is much more likely to affect creative spending than analytics.March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2... READ MORE
Customer Communities Used Primarily for Listening, Research

Customer Communities Used Primarily for Listening, ResearchThe primary use of a customer community is to listen to members' needs in order to market better.February 20, 2017

Customer and employee communities have quite an impact on the organizations that run them, according to a Leader Networks survey [download page] of 271 marketing and community leaders primarily from B2B (41%) firms and Associations/Non-Profit Organizations... READ MORE
What Types of Experiences Influence Millennials’ Brand Loyalty?

What Types of Experiences Influence Millennials’ Brand Loyalty?Consumers want their time and data to be respected.February 15, 2017

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service... READ MORE

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