AI is being heralded for its potential use in content personalization.
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Utilization of MarTech Stack Capabilities Drops Again
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills
The challenge that requires the most time and attention from SMBs is attracting new customers.
How Might AI Affect Marketing and Communications Jobs?
Junior and mid-level marketers are more worried about AI’s impact on work quality and creativity than their more senior counterparts.
CEOs to Raise Focus on Profitability, with CX Slightly Less of a Priority
Three in 4 believe that competitive advantage will depend on who has the most advanced generative AI.
Marketers Question MarTech’s ROI
7 in 10 acknowledge that their organizations at least sometimes approve investments in new technology solutions without a defined ROI plan.
North American CMOs to Focus More on Innovation over the Next Year
More CMOs are saying that a primary role of the marketing function is to lead disruptive innovation.
Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take
Consumers are more likely than CMOs to agree that brands should limit their adoption of AI to protect “human” jobs.
How is the Role of the B2B CMO Changing?
B2B CMOs are taking greater responsibility for driving revenue and growth and are expected to demonstrate their impact on the bottom line.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
How Might AI Affect Marketing and Communications Jobs?
Junior and mid-level marketers are more worried about AI’s impact on work quality and creativity than their more senior counterparts.
CEOs to Raise Focus on Profitability, with CX Slightly Less of a Priority
Three in 4 believe that competitive advantage will depend on who has the most advanced generative AI.
Marketers Question MarTech’s ROI
7 in 10 acknowledge that their organizations at least sometimes approve investments in new technology solutions without a defined ROI plan.