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These Are the Steps MarTech Buyers Take Prior to the Research Process

These Are the Steps MarTech Buyers Take Prior to the Research ProcessMarTech buyers appear to take an informal approach to assessing their requirements. July 14, 2017

We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that buyers feel that their self-driven online research is... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

Inbound Marketing Prioritizes SEO as Traffic Generation Proves ChallengingMarketers are focused on generating traffic and leads, but are the leads high quality?May 22, 2017

Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot’s latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and leads. In fact, growing traffic is not only a bigger... READ MORE
B2B Marketers and Salespeople Point to Problems with Lead Management

B2B Marketers and Salespeople Point to Problems with Lead ManagementMarketing and sales teams disagree on how frequently sales follows up on marketing-generated leads.May 8, 2017

Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment could be leading to routing issues, with the report... READ MORE

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