About one-quarter of senior marketers say they have access to real-time insights.
Business of Marketing Articles
Additional categories:
Advertisers Estimate Wrong Ad Creative Served to Wrong Consumers About 25% of the Time
Correcting this could increase ROI by an estimated 29%, according to advertisers.
SMBs Are Feeling Better About Their Marketing
Fewer than half (46%) are concerned about marketing their business’ products and services effectively.
Digital Commerce M&A Is Regaining Some Momentum
Transactions have grown now for 3 consecutive quarters.
What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.
DE&I Initiatives Are Waning, US CMOs Say
Spending growth on DE&I initiatives is down, and CMOs are reporting less payoffs from their initiatives.
Which Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship.
These Are Enterprise Organizations’ Top Digital Advertising Priorities
Marketers are struggling to unify their creative and paid media teams, and are making this a priority over the coming year.
Commerce Media Decision-Makers Report Strong ROI
Almost 9 in 10 agree that advertisers demand more transparency with first-party data than their organization wants to offer.
Most US CMOs See Increased Rivalry for Customers on the Horizon
More CMOs now see the emergence of new global competitors as a growing threat than the emergence of new domestic competitors.
Agencies Report Negative Impact of the Economy, Say Obtaining New Business is Harder
It’s a tough environment for agencies this year, with 58% saying they’ve found it harder to obtain new business.
US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.
Which Marketing Channels Are Rising and Falling in Importance for DTC Brands?
Social media influencers are a mainstay while, interestingly, linear TV appears to be on the rise.
Is Marketing Becoming More Complex?
Marketers are using more channels, navigating more technology solutions, and managing more product and service partners.