Agencies recommend their clients spend more on retail media this year, but also see costs rising.
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CMOs Look to Hire Growth Marketers Amid Market Pressures
Paid media and social commerce professionals are also in demand.
In Which Areas Are B2B Marketers Most Proficient with ABM?
ABM teams appear to need some help with their proficiency in data analytics for ABM.
Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI
Virtually all say that ROI/ROMI is something that keeps them up at night.
Economic Conditions Raise the Heat on Marketers
Almost 8 in 10 have changed their marketing strategies and upcoming campaigns due to rising prices and cost-of-living increases.
Here Are Some Reasons Why Marketers’ Data Projects Stall
There are issues that arise in each stage of the typical data science workflow.
Why Use Direct Mail?
Some are using direct mail due to rising customer acquisition costs of digital channels.
Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Enterprise B2C Advertisers See Opportunities in Scaling Up Creative Capacity
Enterprise B2C advertisers are shifting creative investments to digital over TV.
Almost Half of Marketers Are Overwhelmed by Their Technology
Some 44% say they have martech platforms that have largely gone unused during the pandemic.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Audience Engagement with Webinars Grew Last Year
The number of unique interactions per attendee increased by 8% year-over-year.
A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.