Mover marketers are directing more of their efforts to digital than direct mail.
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4 Points on the Use of Video in Business
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
CMOs and Brand Managers Have A Host of Concerns on Their Minds
But worries around ROI and ROMI remain paramount.
B2B Marketers Point to Lead Quality Challenges, but Admit Need for More Quantity Too
3 in 4 say they need to generate more leads in the next year to meet their goals.
Direct Response Media ROI Benchmarks
Sending letter-sized envelopes to prospect lists is a valuable tool.
Organizations Want CDPs to Help with CX First and Foremost
7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
How Do You Set and Justify Your Marketing Spend?
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.